Senior SEO Leader: AI-Driven Growth & Discovery

Cousera Internal Rehire Job Board; United States; On-site; USD 129,000 - 187,000; Full time

Job summary

Coursera is seeking a Senior SEO Manager to drive organic growth across search engines, AI-powered experiences, and discovery platforms. You will own SEO strategy for major areas of Coursera’s platform and work with cross-functional teams to improve discoverability, engagement, and conversion along the learner journey.

You will lead as SEO SME, partnering with Marketing, Product, and Content to scale impact through content, technical improvements, and collaboration.

Qualifications

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms.
• Experience leading technical SEO initiatives in partnership with engineering teams.
• Experience using SEO & data platforms to analyze performance and identify opportunities.
• Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives.

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform.
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact.
• Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals.
• Act as an SEO subject matter expert, partnering with cross‑functional teams to drive adoption of best practices across marketing, product, and content work-streams.
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience.
• Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders.

Skills

SEO program management

Technical SEO

SEO data platforms

Cross-functional collaboration

AI-driven search tools

Programmatic page generation

SQL / Python / BI

Tools

Google Search Console

Screaming Frog

Ahrefs

Semrush

Looker

Tableau

Google Analytics

Job description

Coursera is seeking a Senior SEO Manager to drive organic growth across search engines, AI-powered experiences, and discovery platforms. You will own SEO strategy for major areas of Coursera’s platform and work with cross-functional teams to improve discoverability, engagement, and conversion along the learner journey.

You will lead as SEO SME, partnering with Marketing, Product, and Content to scale impact through content, technical improvements, and collaboration.