Senior SEO & Growth Strategist (Remote)

Blacksmith Agency; Portland (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking an SEO (Search Engine Optimization) Specialist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role with participation in sales calls to shape strategy and oversee internal and external specialists.

You will join a senior team, build growth roadmaps, and ensure campaigns deliver measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Paid and organic channels

Analytical skills

Strategic recommendations

Team leadership

Performance troubleshooting

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is seeking an SEO (Search Engine Optimization) Specialist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role with participation in sales calls to shape strategy and oversee internal and external specialists.

You will join a senior team, build growth roadmaps, and ensure campaigns deliver measurable outcomes.