Senior SEO/GEO Strategist

Motorola Solutions; New York (NY); Remoto; USD 85.000 - 95.000; Tempo pieno

Vantaggi offerti da questo lavoro

Incentive Bonus Plans

Medical, Dental, Vision benefits

401K with Company Match

Paid Holidays

Generous PTO

Employee Stock Purchase Plan

Parental & Family Leave

Descrizione del lavoro

Motorola Solutions is seeking a Senior SEO/GEO Strategist to guide our B2B search initiatives across traditional and AI-enabled experiences. You will lead strategic roadmaps, run experiments, and collaborate with Marketing, Content, Web Development, UX and Analytics to drive organic growth and measurable KPIs.

The role emphasizes data-driven decision making, strong executive communication, and hands-on optimization of on-site, off-site and technical SEO.

Competenze

• 5+ years of professional SEO experience in a B2B environment
• Advanced knowledge of technical SEO, content optimization, and topic research
• Experience with AI and emerging search experiences and platforms
• Proficiency with SEO/analytics tools listed
• CRM experience with Salesforce or HubSpot

Mansioni

• Develop and own strategic SEO and GEO roadmaps across domains and markets
• Lead high-impact SEO/GEO initiatives with clear implementation, QA, measurement and optimization
• Identify and prioritize on-site, off-site, technical, and emerging swimlanes
• Develop SEO experiments to uncover trends and winning tests
• Conduct advanced SEO/competitive analyses and translate findings into actions
• Collaborate with Performance Marketing, Content, Web Development, UX and Data Analytics
• Define emerging SEO KPIs and best practices
• Communicate complex SEO concepts to non-technical stakeholders
• Stay updated on search trends and AI implications

Conoscenze

SEO strategy

Data-driven

Executive communication

Cross-functional collaboration

HTML/CSS basics

CRM platforms

Analytics mindset

Strumenti

Google Search Console

Ahrefs

SEMrush

Google Analytics 4

ScreamingFrog

Descrizione del lavoro

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that's critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department Overview

The Motorola Solutions Search and AI Optimization team is looking for a Senior SEO/GEO Strategist to help lead the evolution of our search strategy across traditional channels, AI search engines and emerging search experiences. This role will be crucial in driving organic growth for Motorola Solutions' global security and safety solutions, with the goal of strengthening our brand's visibility, authority and performance across several domains.

Job Description

We are looking for an experienced SEO expert with 5-6+ years of experience to steer strategic B2B SEO and "search everywhere optimization" initiatives and projects. This person will report directly to the Senior Manager for Search and AI Optimization, helping define how we approach the rapidly evolving search landscape, collecting data to understand shifting search behavior, running experiments to understand how we succeed in volatile search experiences, and executing both new and proven playbooks to maximize business impact.

The ideal candidate should be comfortable in ideating and running strategic campaigns, building and improving frameworks, and transforming complex search data into actionable takeaways. This role will also support broader SEO and organic growth priorities, including large cross-functional projects and marketing campaigns, performance monitoring and optimization, and SEO content strategies.

Core Responsibilities:

• Develop and own strategic SEO and GEO roadmaps across several domains, markets and business priorities.
• Lead high-impact SEO/GEO search initiatives and frameworks that drive business impact and growth through clear implementation, QA, measurement and optimization.
• Identify and prioritize SEO and GEO initiatives across on-site, off-site, technical, and emerging search optimization swimlanes.
• Develop complex SEO/GEO experiments to uncover search behavior trends and winning tests that strengthen our traditional and AI search optimization approach.
• Spearhead advanced SEO and competitive analyses, identifying key opportunities and gaps and translating findings into meaningful recommendations and activities.
• Collaborate closely with Performance Marketing, Digital Content, Web Development, UX and Data Analytics to develop emerging strategies, triage issues, and effectively track organic KPIs.
• Establish and define emerging SEO KPIs, standards and best practices to broaden how we track and measure success.
• Serve as a confident and effective communicator, taking complex search concepts and tailoring them into concise, business-focused narratives.
• Stay up-to-date on the latest search and AI search trends, forecasting how shifts and changes may impact our broader strategy.

Required Experience:

• 5+ years of professional SEO experience in a B2B environment, with a proven track record of successful organic growth.
• Advanced knowledge of technical SEO, content optimization, organic authority building, keyword and topic cluster research and search intent.
• Strong interest and hands-on experience in developing optimization strategies for AI and emerging search experiences and platforms.
• Proven mastery of SEO and analytics tools like Google Search Console, Ahrefs, Semrush, Google Analytics 4, ScreamingFrog or similar tools.
• Expertise in lead management and flows, with hands-on experience in CRM platforms like Salesforce and HubSpot.
• Demonstrated ability to approach initiatives with an analytical, data-driven mindset and prioritize activities effectively based on their projected ROI.
• Strong executive communication skills, with the ability to translate complex SEO and GEO data into clear insights and recommendations for non-technical stakeholders.
• Experience leading cross-functional projects involving teams across Content, Web, Analytics, Product Marketing, PR, Design, and other key marketing functions.
• Working knowledge of basic HTML and CSS.

• Self-starter who is driven, organized and can freely collaborate across teams.

#LI-JS3

#LI-REMOTE

Target Base Salary Range: $85,000 - $95,000 USD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• 5+ years professional SEO experience in a B2B environment
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position. (GC/CITIZEN ONLY)

Travel Requirements

Under 10%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

No

Our U.S.Benefitsinclude:

• Incentive Bonus Plans

• Medical, Dental, Visionbenefits

• 401K with Company Match

• 10 Paid Holidays

• GenerousPaidTime Off Packages

• Employee Stock Purchase Plan

• PaidParental & Family Leave

• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.

We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete thisReasonable Accommodations Formso we can assist you.