Senior SEO & AEO Manager

Jobgether; United States; À distance; USD 144 000 - 192 000; Plein temps

Avantages offerts par ce poste

Remote-first environment

Remote work stipend

Company-paid medical, dental, and vis

Retirement savings plan with company 2

Generous paid parental leave and paid

Winter Wonder Week

AI tools access: Claude and ChatGPT

Career development opportunities

Twice-yearly team gatherings

Flexible spending accounts

Résumé du poste

Jobgether is seeking a senior Growth Marketing leader to drive organic discovery across traditional search, AI-powered platforms, and AI assistants. You will own SEO, AEO, and GEO strategies, working with Marketing, Engineering, Editorial, and Partnerships to build scalable systems that boost visibility and signups.

You will shape long-term discoverability, test AI-driven approaches, and link organic performance to revenue, registry signups, and customer acquisition in a remote-first environment.

Qualifications

• Demonstrated experience building and managing an AEO program from the ground up with KPIs.
• Extensive technical SEO experience on large, content-rich sites and complex URLs.
• Ability to connect AI visibility, citations, and brand search to signups and revenue.
• Experience collaborating with Paid Search on attribution and performance.
• Hands-on with AI-assisted workflows and in-house tooling for rankings and citations.

Responsabilités

• Own the SEO, AEO, and GEO strategy, roadmap, and KPIs including rankings and citations.
• Lead technical SEO initiatives across a large site, including rendering and structured data.
• Build AI-powered workflows and internal tools with AI Enablement and Engineering teams.
• Develop content optimization standards with Editorial for better citations.
• Prepare monthly/quarterly performance reviews and present insights to leadership.
• Collaborate with Marketing, Editorial, and Partnerships to drive organic growth.

Connaissances

SEO strategy

AEO program development

GEO knowledge

Data analysis

Stakeholder management

Cross-functional collaboration

AI tooling adoption

Programmatic content workflows

Technical SEO

Content standards development

Outils

Claude

ChatGPT

Google AI Overviews

Description du poste

Lead the evolution of organic discoverability across traditional search engines and emerging AI-powered platforms in a remote-first, AI-driven environment. In this senior Growth Marketing role, you will shape and execute an integrated strategy spanning search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO). You will help ensure that brand content, product information, and expert guidance are accurately understood, cited, and recommended by search engines and AI assistants. Working closely with Marketing, Engineering, Editorial, Merchandising, Partnerships, and leadership, you will build scalable systems that strengthen visibility and drive measurable business growth. This is an opportunity to influence long-term discoverability strategy, develop new approaches to AI-powered search, and connect organic performance directly to customer acquisition, registry signups, and revenue.

Accountabilities

• Own the SEO, AEO, and GEO strategy, roadmap, and key performance indicators, including activated registries, organic clicks, top-three search rankings, AI citation share, and visibility.
• Evaluate existing AEO tracking solutions, select the most effective platform, and establish a consistent prompt framework and measurement approach for Registry, Health, and Shop within the first 90 days.
• Maintain and grow Google search performance across key business categories by addressing technical SEO priorities, improving internal linking, and maintaining content freshness.
• Develop actionable strategies to improve organic visibility in non-registry categories where performance trails leading competitors.
• Lead technical SEO initiatives across a large and complex website, addressing rendering and prerendering, crawl behavior, structured data, site migrations, and recovery from Google algorithm updates.
• Build AI-powered workflows, programmatic content systems, and internal tools in partnership with AI Enablement and Engineering teams, evaluating opportunities to replace third-party tools with effective in-house solutions.
• Establish content optimization standards with Editorial, including FAQ structures, content update schedules, and formatting practices that improve the likelihood of earning citations from search engines and AI platforms.
• Identify and test additional discovery channels, including social platforms, Reddit, YouTube, and short-form video, measuring their impact on AI citations and overall brand visibility.
• Collaborate with Paid Search to develop brand search strategies and improve attribution, connecting organic and AI-driven discovery with meaningful business outcomes.
• Define and implement an agentic commerce roadmap, ensuring product data, registry pages, and shopping content are structured for AI agents that research, compare, and recommend products.
• Prepare monthly and quarterly SEO and AEO performance reviews, communicating results against targets, major initiatives, emerging opportunities, and recommended actions.
• Serve as the internal subject-matter expert for SEO and AEO, providing guidance across teams and presenting strategic recommendations to senior leaders and the executive team.
• Partner with leadership to shape future organic growth objectives, including the 2027 goals and the measurement frameworks used to track progress.
• Connect organic discoverability metrics to business impact, including traffic conversion, registry signups, customer acquisition, and revenue.

Requirements

• Demonstrated experience building and managing an AEO program from the ground up, including question-based prompt design, tracking tools, and KPIs such as citation share, visibility, and share of voice.
• A proven track record of owning organic growth results and delivering measurable improvements in search performance.
• Extensive technical SEO experience on large, complex websites, including rendering and prerendering, crawlability, structured data, internal linking, migrations, and recovery from algorithm updates.
• Experience working with websites containing extensive content libraries, large product catalogs, or complex URL structures.
• Strong analytical skills and the ability to connect AI visibility, citations, and brand search performance to signups and revenue.
• Experience collaborating with Paid Search teams on brand search strategy, attribution, and performance measurement.
• Hands-on experience implementing AI-assisted workflows, programmatic pages, or internal tools that improve rankings, citations, or organic discoverability.
• Ability to evaluate build-versus-buy decisions and work effectively with Engineering and AI teams to develop scalable, data-driven solutions.
• Experience creating content standards and practical editorial guidance covering FAQ structures, content freshness, formatting, and citation optimization.
• Strong understanding of AEO and GEO, including how platforms such as ChatGPT, Google AI Overviews, and Claude influence information discovery and recommendations.
• Familiarity with agentic commerce and the ways AI assistants discover, interpret, compare, and recommend products.
• Excellent communication and stakeholder management skills, with the ability to present performance insights and strategic recommendations to senior leadership.
• A hands-on working style, including the ability to analyze data, develop briefs, troubleshoot technical issues, and implement markup improvements directly.
• A proactive, curious approach to AI adoption, with a demonstrated willingness to use AI tools to improve productivity, quality, and decision-making.
• Experience in a consumer brand, marketplace, or publisher with a substantial content library is a plus.
• Experience developing organic discovery through Reddit, YouTube, short-form video, or sponsored and partner content while protecting editorial trust is also desirable.

Benefits

• Starting salary range of $143,788–$191,730 per year, with the starting offer determined by location, experience, and qualifications.
• Opportunities for salary growth tied to performance, role development, and internal pay equity.
• Remote-first working environment, with team members based across the United States and Canada.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching.
• Flexible spending accounts.
• Generous paid parental leave and paid time off.
• Winter Wonder Week, providing a company-wide paid week off at the end of the year.
• Remote work stipend to help establish a comfortable home office.
• Benefits and perks supporting physical, mental, and emotional well-being, parenting, childcare, and financial planning.
• Access to leading AI tools, including Claude and ChatGPT, to support daily work and improve productivity.
• Career development opportunities, performance-based advancement, and investment in professional growth.
• A collaborative culture focused on intentional work, effective management, and meaningful relationships, supported by twice-yearly team gatherings.
• The opportunity to shape discoverability strategy for an established platform serving millions of expecting and new families.
• Significant scope to expand organic visibility in emerging business areas, including Health, and help define future growth objectives.