Senior SEM & Ad Ops Lead – Data-Driven Campaigns

Madhive; Northern (KY); Hybrid; USD 42,000 - 55,000; Full time

Job summary

Madhive is seeking an experienced Ad Operations Analyst focused on SEM to drive campaign performance and operational insight in the United States. You will manage large-scale campaigns across Google Ads and Microsoft Ads, implement robust tracking, and optimize for ROI with cross-team collaboration.

Ideal candidates have a strong background in keyword research, bid management, and GA4/GTM implementation. The role offers growth opportunities and exposure to leading local media marketing

Qualifications

• Bachelor's degree in Marketing, Analytics, or related field.
• 5–7 years in digital ad ops and performance marketing.
• Advanced expertise in Google Ads and Microsoft Advertising.

Responsibilities

• Lead end-to-end search strategy, setup, structure, and daily optimization for large-scale campaigns on Google Ads and Microsoft Ads.
• Collaborate with Client Success to align search execution with client goals.
• Join client calls to review performance, suggest optimizations, and troubleshoot issues.
• Translate performance data into actionable insights to improve pacing, Quality Score, impression share, and ROI.
• Use GTM and GA4 to implement robust conversion tracking, event tags, and attribution models.
• Coordinate with Sales, Client Success, and Product to align search with client KPIs and Madhive goals.
• QA new campaigns and troubleshoot delivery issues.
• Contribute to workflow improvements, automated bidding, and process automation.
• Mentor junior specialists in search trafficking, negative keywords, QA, and optimization.

Skills

SEM campaign management

Google Ads

GA4 tracking

Keyword research

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Tag Manager

GA4

Microsoft Advertising Editor

Job description

Madhive is seeking an experienced Ad Operations Analyst focused on SEM to drive campaign performance and operational insight in the United States. You will manage large-scale campaigns across Google Ads and Microsoft Ads, implement robust tracking, and optimize for ROI with cross-team collaboration.

Ideal candidates have a strong background in keyword research, bid management, and GA4/GTM implementation. The role offers growth opportunities and exposure to leading local media marketing