Senior Search Planner

Heartbeat; New York (NY); On-site; USD 60,800 - 93,600; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

401(k)

Parental Leave

Family Care Leave

Tuition Reimbursement

Flexible Time Off

Job summary

Heartbeat is seeking an experienced Senior Search Planner in New York, NY. You will drive advanced keyword research, propose optimizations, and lead the daily management of paid search accounts across Google Ads, Microsoft Advertising, and SA360.

You will deliver client-facing reports and strategic recommendations with confidence. You will collaborate with vendors and internal teams, communicate budgets and performance insights, and help shape media plans and POVs on SEM industry updates.

Qualifications

• Senior Search Planner with 3–4 years of experience
• Experience in keyword research, account restructures, and SA360, Google Ads, and Microsoft Advertising
• Ability to manage budgets (daily, monthly, annually) and communicate with stakeholders

Responsibilities

• Provide high-level insights and recommendations on account performance
• Present ideas and gain consensus and support
• Produce insightful client-facing reports via PowerPoint
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Work with little to no oversight
• Oversee day-to-day management of paid search accounts
• Forecast metrics and account performance

Skills

Keyword research

Account optimizations

Vendor communication

Budget management

Stakeholder communication

Paid search management

Tools

Google Ads

Microsoft Advertising

SA360

PowerPoint

Job description

Overview

By now, you’ve done everything that builds a solid foundation for a Senior Search Planner with 3‑4 years of experience. Keyword research, account restructures, and expertise in Microsoft Advertising, Google Ads, and SA360 platforms—you feel like an old pro at these. You also have refined additional skills such as account optimizations, vendor communication, budget management, and stakeholder communication.

• Account optimizations
• Vendor communication: Google, Microsoft, SA360
• Budget management (daily, monthly, annually)
• Communication with internal/external stakeholders

Responsibilities

Our team is looking for someone who brings high energy and initiative to explore, conceptualize and implement new processes and workflows. Your primary responsibilities include:

• Provide high-level insights and recommendations on account performance
• Present ideas and gain consensus and support
• Produce insightful client-facing reports via PowerPoint
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Work with little to no oversight
• Oversee day-to-day management of paid search accounts
• Forecast metrics and account performance

Qualifications

Senior Search Planner is where you’ll start, but we’re always planning for where you’ll go. You should be able to build search best‑practice documents, maintain team and client health, lead SEM tactical planning, shepherd media plan creation, develop POVs on SEM industry updates, and increase face time with clients.

• Building search best‑practice documents
• Greater responsibility maintaining team and client health
• Leading SEM tactical planning
• Shepherd creation of media plans/media recommendations
• Developing POVs on SEM industry updates/changes
• Increased face time with clients

Compensation and Benefits

Compensation Range: USD $60,800.00 – USD $93,600.00 per annum.

Benefits include medical, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.

EEO Statement & Accommodations

All your information will be kept confidential according to EEO guidelines.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].