Media Planner, Paid Search

Saatchi US; Dallas (TX); On-site; USD 50,000 - 63,000; Full time

Job summary

Publicis Groupe, working with Toyota, seeks a Search Planner to develop and execute SEM campaigns and strategic plans. You will craft POVs, analyze data, and collaborate with a cross-functional team to optimize paid search efforts. A self-starter with 3–5 years of experience and strong communication skills is essential.

The role requires the ability to present strategic plans, manage projects, and work extended hours as needed. Agency experience and proficiency with industry tools are desired.

Qualifications

• College degree required.
• 2–3 years of dedicated Paid Search planning experience.
• Excellent verbal and written communication skills.
• Working knowledge of search-related media tools (e.g., SA360, GA4, SEMrush).
• Proficient in MS Word, Excel, PowerPoint & Google Suite.
• Experience with DoubleClick or comparable service.

Responsibilities

• Develop and execute Search Marketing plans.
• Write, analyze and present search media POVs and plans.
• Develop search strategies and innovative tactics.
• Implement and follow media process and agency procedures.
• Maintain relationships with agency, vendors and partners.
• Analyze analytics and optimize search plans.
• Support Paid Search Team with campaigns and syndicated research reports.
• Maintain media flowcharts and trafficking instructions with high accuracy.
• Coordinate meetings with clients and media partners.

Skills

Communication

Critical thinking

Business writing

Verbal communication

Organization

Time management

Project management

AI in productivity

AI in paid search

Education

College Degree

Tools

SA360

GA4

SEMrush

DoubleClick

MS Word

MS Excel

PowerPoint

Google Sheets

Docs

Slides

Job description

Company Description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Company Description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Overview

As a Search Planner, you work as a part of the Paid Search team within the Consumer Communications department in developing and implementing Search Marketing campaigns to deliver against key performance indicators for a highly respected automotive client, Toyota. Success for this position is measured by effective development of Campaign/Initiative Search marketing plans, an ability to work and collaborate with others and the willingness and ability to innovate in the Search Engine Marketing (SEM) space. An ideal candidate will need to be a self-starter with the knowledge and energy to develop SEM campaigns and should be capable and confident in presenting your own strategic plans/content to the team. As such, the candidate should have 3 - 5 years of search marketing experience.

Success For This Position Is Measured By The Following

• Translates vision into strategy – able to apply creative thinking beyond the scope of media solutions.
• Translates expectations into deliverables – strong comprehension and application of marketing objectives and solutions.
• Demonstrate both the art and science of working with Search Marketing.
• An ability to work and collaborate with others.
• The willingness and ability to innovate in the Search Engine Marketing (SEM) space.

Responsibilities

• Search Marketing plan development and execution management
• Write, analyze and present search media POVs and plans
• Develop search strategies and foster innovative tactics
• Implement and follow media process and agency process
• Maintain and develop relationships within the agency, and with vendors and partner agencies
• Analyze analytics and optimize search plans
• Support and inspire the work and the people
• Strong self-starter not limited by assigned duties
• Understand and explain the fundamentals of digital advertising, media planning and buying
• Support Paid Search Team in evaluating and implementing advertising campaigns
• Support Paid Search Team with running and analyzing syndicated research reports utilizing agency media planning tools
• Responsible for maintaining accurate media flowcharts, trafficking instructions, creative allocations, budgets/billing discrepancies, and make-goods
• Input and maintain media buys with heavy data with a high degree of accuracy
• Assist the team in managing and monitoring media buys, including Paid Search optimizations and reporting
• Effectively coordinate with internal and external media partner & teams
• Schedule, coordinate, and facilitate meetings with clients and media partners
• Assist the team with ad hoc projects
• Work extended hours, including weekends, as required

Qualifications

• College Degree
• Minimum 2-3 years of dedicated Paid Search planning experience
• Ability to apply critical thinking and analysis in business writing
• Excellent verbal and written communication skills
• Working knowledge of search related media tools (ex. SA360, GA4, SEM Rush, etc.)
• Proficient in MS Word, Excel, PowerPoint & Google Suite (Sheets, Docs & Slides)
• Experience with reporting within the DoubleClick suite or comparable service
• Demonstrate resourcefulness, creative use of resources to proactively solve problems and get the job done
• Working comprehension of search media strategy development
• Demonstrate strong degree of accuracy and attention to detail
• Believe in leading by example, finding solutions and striving for excellence
• Good use of judgment when making decisions and performing tasks
• Extremely Strong Project Management Skills
• Excellent Organization and Time Management Skills
• Ability to prioritize workload and multi-task
• Utilization of AI in Productivity
• Understanding of AI in Paid Search Media
• Automotive experience is desirable

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $50,065.00 - USD $63,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.