Senior Search Engine Marketing Manager, Apartments.com

CoStar Group, Inc.; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) program

Paid time off

Tuition reimbursement

On-site fitness center

Job summary

Apartments.com, part of CoStar Group, seeks a Senior Search Engine Marketing Manager to drive high-volume performance with scalable growth from Atlanta. You will manage SEM operations, prioritizing bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition.

The ideal candidate will make data-driven decisions in a fast-paced environment, collaborating with analytics, creative, product, and external teams to ensure data integrity and

Qualifications

• Bachelor’s degree in Marketing or related field.
• 7+ years in marketing, SEM/SEO or related area.
• Experience managing $50MM+ annual digital budgets.
• Strong Google Ads and Microsoft Advertising expertise.
• Proficiency with Google Analytics and Excel/Sheets.

Responsibilities

• Develop and execute SEM strategy across Google Ads and Microsoft Advertising.
• Own budget allocation, pacing and ROI-driven optimization.
• Improve bids, keywords, creatives, and campaign structure.
• Build dashboards and deliver actionable insights.
• Lead testing of new features and AI-driven growth opportunities.
• Collaborate with analytics, product, and sales teams to ensure data integrity.

Education

Bachelor's degree in Marketing or related field

MBA preferred

7+ years of experience in marketing

Data-driven decision making

Strong analytical skills

Tools

Google Ads

Microsoft Advertising

Google Analytics

BigQuery

Excel/Sheets

Job description

Senior Search Engine Marketing Manager, Apartments.com

Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.

The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com.

Role Description:

Apartments.com is looking for a Senior Search Engine Marketing Manager responsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition. You will be responsible for our SEM operations, utilizing sophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale. The ideal candidate is skilled at making data driven decisions that impact large scale, measurable growth in a fast paced, dynamic environment. This position is 5 days in our Atlanta office.

Responsibilities:

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms
• Own budget allocation, pacing, and optimization to maximize ROI and scale
• Drive performance improvements across bids, keywords, creatives, and campaign structure
• Build reporting frameworks and deliver actionable insights through dashboards and presentations
• Lead testing and adoption of new features, automation, and growth opportunities
• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance
• Monitor competitive landscape and provide insights to sales and marketing teams
• Explore and test ways to improve program performance utilizing AI techniques

Basic Qualifications:

• Bachelor’s degree from an accredited, not-for-profit, in person University or College in Marketing or other relevant field.
• 7+ years of work experience in business, marketing, search (SEM/SEO) or related professional area.
• Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels.
• A track record of commitment to prior employers
• Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types.
• Significant experience managing and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in-house.
• Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets.
• Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms.
• Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries.

Preferred Qualifications:

• MBA preferred
• Knowledge/experience of multifamily industry a plus
• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy
• Experience working with large datasets and querying databases (e.g., Google BigQuery)
• Experience with enterprise bid management platforms such as Search Ads 360
• Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization
• Hands-on experience with tagging and tracking implementation
• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency

What's in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

Equal Employment Opportunity

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by sending an email to [e-mail].