Senior Salesforce Marketing Cloud & CDP Automation Engineer

CourtAvenue Inc.; California City (CA); Remote; USD 90,000 - 110,000; Full time

Job summary

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data, specializing in CDPs, real-time activation, personalization, and MarTech integrations.

The Implementation Engineer configures Salesforce Marketing Cloud and customer data platforms across GTX client engagements, translating designs into tested configurations and documented runbooks for client success.

Qualifications

• 4+ years of hands-on experience in marketing technology implementation, including substantial production experience with Salesforce Marketing Cloud.
• Experience building and troubleshooting Marketing Cloud journeys, automations and audiences with Journey Builder, Automation Studio, Contact Builder and data extensions.
• Strong SQL and AMPscript skills for segmentation, validation and personalization, plus working JavaScript for platform scripting, transformations or integrations.
• Experience configuring at least one enterprise CDP, including customer profiles, identity resolution, segmentation and activation.
• Experience connecting customer data sources or CDP audiences to Salesforce Marketing Cloud.
• Experience with REST APIs, authentication, JSON payloads and scheduled data integrations, using tools such as Postman.

Responsibilities

• Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder and data extensions.
• Write SQL, AMPscript and platform scripts for audience preparation, personalization, suppression and recurring campaign processes.
• Implement journey entry, exit, re-entry, eligibility, prioritization and frequency rules.
• Configure CDP ingestion, attributes, identity rules, segments and activation into Marketing Cloud and other destinations.
• Build and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors and scheduled file transfers.
• Validate subscriber and contact identifiers, field mappings, audience counts, consent and suppression across connected platforms.
• Support reliable email and SMS execution and integrations with direct mail providers.
• Investigate failed automations, incomplete imports, incorrect personalization, audience discrepancies and journey execution issues.
• Partner with analytics and tagging engineers to validate how behavioral events update customer profiles, qualify audiences and trigger communications.
• Work directly with client marketing, CRM and data teams to clarify requirements, explain issues and guide implementation.
• Document configurations, dependencies, QA results, deployment procedures and operational runbooks.

Skills

SFMC

SQL

AMPscript

JavaScript

REST APIs

Tools

Postman

Snowflake

BigQuery

Job description

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data, specializing in CDPs, real-time activation, personalization, and MarTech integrations.

The Implementation Engineer configures Salesforce Marketing Cloud and customer data platforms across GTX client engagements, translating designs into tested configurations and documented runbooks for client success.