Senior Salesforce Developer

Veloc Inc; Irving (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Veloc Inc. in the Dallas–Fort Worth area is seeking a Senior Salesforce Developer to design and scale platform capabilities behind our consumer-facing business.

You will own technical design and hands-on development across Salesforce, partnering with product and business teams to shape the customer experience. The role requires deep Salesforce expertise (Apex, LWC, SOQL, APIs), experience with B2C or direct-to-consumer patterns, and a track record delivering in ambiguous environments.

Qualifications

• 6+ years of software development experience, with at least 5 years building on the Salesforce platform.
• Deep hands-on expertise in Apex, Lightning Web Components, SOQL/SOSL, triggers, asynchronous processing, and the Salesforce REST/SOAP APIs.
• Proven track record delivering in ambiguous environments with evolving priorities.

Responsibilities

• Design, develop, and deploy scalable solutions across Salesforce, including Apex, Lightning Web Components, SOQL, Flows, and platform APIs.
• Build and extend B2C and DTC capabilities—customer profiles, order and subscription flows, self-service portals, loyalty, and post-purchase service journeys.
• Integrate Salesforce with ecommerce platforms, payment and fulfillment systems, CDPs, marketing automation, and data warehouses.

Skills

Apex

Lightning Web Components

SOQL

REST/SOAP APIs

Platform Dev I

Developer experience in Salesforce

B2C/DTC domain knowledge

Communication skills

Tools

Salesforce DX

Gearset

Job description

Role Summary

looking for a Senior Salesforce Developer to build and scale the platform capabilities behind our consumer-facing business. This role sits at the intersection of commerce, marketing, and service — designing solutions that touch millions of consumer records and directly shape the customer experience. You will own technical design and hands-on development across the Salesforce ecosystem, partner closely with product and business stakeholders, and set the engineering standards the rest of the team builds against.

This is a role for someone comfortable operating without a finished blueprint. Requirements often arrive as a business problem rather than a specification, priorities shift as the consumer market moves, and the right answer is frequently unclear at the outset. We are looking for a developer who treats that ambiguity as part of the work — someone who asks the clarifying questions, frames the options, makes a defensible call, and moves.

Key Responsibilities

• Design, develop, and deploy scalable solutions across Salesforce, including Apex, Lightning Web Components, SOQL, Flows, and platform APIs.
• Build and extend B2C and DTC capabilities — customer profiles, order and subscription flows, self-service portals, loyalty, and post-purchase service journeys.
• Integrate Salesforce with the broader consumer stack: ecommerce platforms, payment and fulfillment systems, CDPs, marketing automation, and data warehouses.
• Translate loosely defined business problems into technical designs, surfacing trade-offs and recommending a path forward rather than waiting for full requirements.
• Document current-state business processes and system landscape as you go, and stand up a lightweight requirements intake so ad hoc requests become a prioritized, traceable queue rather than one-off escalations.
• Own data model and architecture decisions for high-volume consumer data, with attention to performance, governor limits, and large-data-volume patterns.
• Establish and enforce engineering practices: code review, version control, CI/CD, automated testing, and release management.
• Partner with marketing, ecommerce, and customer service teams to shape roadmap priorities and set realistic delivery expectations.
• Mentor mid-level and junior developers and raise the technical bar across the team.
• Troubleshoot production issues affecting consumer-facing experiences and drive them to root cause.

Required Qualifications

• 6+ years of software development experience, with at least 5 years building on the Salesforce platform.
• Deep hands-on expertise in Apex, Lightning Web Components, SOQL/SOSL, triggers, asynchronous processing, and the Salesforce REST/SOAP APIs.
• Demonstrated B2C or direct-to-consumer experience — consumer-scale data volumes, high-traffic customer journeys, and non-employee end users.
• Experience integrating Salesforce with ecommerce, payment, or fulfillment systems.
• Proven track record delivering in ambiguous environments: incomplete requirements, competing stakeholders, and evolving priorities.
• Experience as the primary or lead Salesforce resource in an organization with limited in-house platform expertise — including running your own discovery with business stakeholders who cannot specify requirements in Salesforce terms.
• Strong communication skills, including the ability to explain technical trade-offs to non-technical business partners.
• Salesforce Platform Developer I certification (or equivalent demonstrated experience).
• Located in or willing to relocate to the Dallas–Fort Worth area.

Preferred Qualifications

• Experience with Salesforce Commerce Cloud, Marketing Cloud, Service Cloud, or Data Cloud.
• Salesforce Platform Developer II, Application Architect, or System Architect certification.
• Familiarity with CDPs, customer identity resolution, and consent/privacy frameworks (CCPA, GDPR).
• Experience with DevOps tooling for Salesforce — Gearset, Copado, Salesforce DX, or similar.
• Retail, subscription, hospitality, or consumer services industry background.
• Exposure to adjacent development outside Salesforce (JavaScript frameworks, Node, Python) for integration and middleware work.