Senior Salesforce Administrator

The Walt Disney Company; Santa Monica, San Antonio (CA, TX); On-site; USD 114,000 - 155,000; Full time

Job summary

A leading global entertainment company is seeking a Senior Salesforce Administrator for its Direct to Consumer team. The ideal candidate will manage the Salesforce platform and work closely with cross-functional teams to drive innovation in customer service technology and align with business goals. Responsibilities include developing scalable solutions, ensuring system performance, and maintaining data integrity. Applicants should possess extensive Salesforce administration experience and strong analytical skills.

Qualifications

• 5+ years Salesforce Administration experience required.
• Bachelor’s degree or equivalent; degrees in computer science or IT are a plus.
• Salesforce Administrator Certification required.

Responsibilities

• Support the Salesforce platform through development, implementation, and maintenance.
• Develop and implement customer service technology supporting DTC.
• Maintain platform availability, scalability, and data quality.

Skills

Salesforce Administration

Problem-solving

Analytical skills

Database creation

Metadata management

Automation

Java

APEX

SOQL

SOSL

Education

Bachelor’s degree in computer science or IT

Job description

Senior Salesforce Administrator

Apply Now | Apply Later

Job ID: 10118716

Location: San Antonio, Texas, United States / Santa Monica, California, United States

Business: Disney Direct to Consumer

Date posted: May 27, 2025

Job Summary:

The DTC offers premium streaming services with Hulu, which features originals, current season TV, a vast library of hit series and movies, and live television. Disney+ offers content from brands like Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team seeks team-players to join the Viewer Experience (VX) team, who will embrace Disney and Hulu’s legacy, think unconventionally, and contribute to Disney’s DTC experience through strategic effort and innovation.

Role Overview:

The DTC - Viewer Experience (VX) team is hiring a Sr. Salesforce Administrator to support the Salesforce platform through development, implementation, and maintenance. The ideal candidate understands Salesforce’s features, capabilities, and best practices, and is passionate about solving business challenges with innovative solutions.

You will collaborate with departments such as Enterprise, Product, Engineering, IT, Operations, Data, and InfoSec to align initiatives with Disney DTC’s business goals.

This role requires transforming business needs into scalable solutions and managing complex global CRM and Help Center implementations. If you’re passionate about technology and service transformation, this role is ideal.

Responsibilities:

• Develop and implement customer service technology supporting DTC, leveraging cloud-native solutions for VX self-service and assisted service.
• Maintain platform availability, scalability, performance, and data quality for high traffic and user volume, including system administration and integration support using APEX and administrative tools.
• Engage with stakeholders to gather requirements, advise on technology options, and customize solutions.
• Manage backlog requests and projects, conduct testing, and ensure application stability.
• Oversee user access control for over 6,000 internal users, ensuring compliance.
• Coordinate with Salesforce Monitoring and Success teams to ensure system performance during key events.
• Maintain database integrity through data cleansing, duplicate management, data loads, and role updates.
• Prototype emerging technologies and implement innovative solutions for superior viewer experiences.

Requirements:

• Bachelor’s degree or equivalent; degrees in computer science or IT are a plus.
• 5+ years Salesforce Administration experience.
• Proven ability to develop high-quality software and features.
• Experience leading technology transformation initiatives.
• Skills in database creation, metadata management, UI, automation, APEX, Java, SOQL, SOSL.
• Experience with analytics, personalization, omni-channel routing, approval processes.
• Familiarity with Agile, test automation, CI/CD (DevOps).
• Salesforce Administrator Certification.
• Strong cross-functional partnership and communication skills.
• Problem-solving and analytical skills.
• Flexibility to work nights and weekends as needed.

Preferred Qualifications:

• 2+ years on Salesforce platform development.
• 1+ years designing on MuleSoft.
• Experience with Salesforce APIs and integrations.
• Additional Salesforce certifications (Advanced Admin, Platform App Builder, Service Cloud).
• Experience supporting NICE CXOne Platform.
• Experience in streaming media or subscription services.
• Experience working with global and remote teams.

The salary range in Los Angeles, CA is $114,900–$154,100, and in San Antonio, TX is $109,400–$146,700. Compensation depends on experience, location, and other factors, with potential bonuses and benefits.

About Disney DTC:

Disney’s Direct to Consumer team manages Hulu and Disney+ streaming services, bringing Disney’s storytelling to global audiences.

About The Walt Disney Company:

Disney is a leading global entertainment company with segments including Disney Entertainment, ESPN, and Disney Experiences. With a history dating back to the 1920s, Disney creates world-class stories and experiences worldwide.

This position is with Hulu, LLC, part of Disney DTC.

Hulu, LLC is an equal opportunity employer. We consider all applicants regardless of race, religion, gender, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or other protected status.

Disability Accommodation:

If you need accommodations to apply, email [e-mail]. This address is for accessibility requests only.