Senior Sales Manager

Creative Alignments; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and bonus commensur

Comprehensive benefits package incl. 4

Profit interest units (equity)

Snack-friendly office culture

Job summary

Biena Snacks, near Boston, seeks a seasoned Senior Sales Manager to accelerate growth across Grocery, Natural, Travel, Military, Drug, eCom and Foodservice channels. You will expand the brand with strategic partners through distribution, ACV, and promotional planning while ensuring retail execution and strong internal collaboration.

The ideal candidate has 5+ years in food/beverage sales, a track record of scaling brands, and proven key account management with top retailers.

Qualifications

• 5+ years experience calling on buyers and leading sales activities at a food or beverage company.
• Track record of managing and driving high growth at an explosive brand.
• Successful key account management with top retailers such as Publix, Ahold, Kroger, Albertsons, & Sprouts.
• Solid understanding of the food ecosystem with hands-on experience with major distributors including UNFI, KeHE and DOT Foods.
• Deep understanding of the sales process across multiple channels including Grocery, Natural, Military, Drug, Foodservice, Convenience and eCom.

Responsibilities

• Sell and optimize Biena Snacks to wholesale customers across independent natural stores to national chains.
• Own a diverse book of business across Grocery, Natural, Travel, Military, Drug, eCom and Foodservice channels; drive ACV and distribution growth.
• Articulate the Biena story, Mission, and Core Values during the sales process.
• Build strong relationships with category managers, buyers, and broker/distributor partners; provide training and recommendations.
• Develop and execute annual promotional plans; optimize trade spend within guidelines.
• Analyze data to create compelling presentations for category/brand reviews and fill voids.
• Research and prioritize key prospect Go Gets based on sales objectives.
• Respond to new inquiries and leads promptly.

Skills

Sales leadership

Key account management

Multi-channel selling

Forecasting

Travel readiness

Education

4-year college degree

Tools

PowerPoint

Excel

Word

Google Sheets

Job description

From one store outside of Boston to 15,000 locations nationwide, Biena Snacks is on a mission to redefine plant-based snacking, and they need a seasoned sales leader to help keep that momentum going.

Biena Snacks

Biena is one of the fastest-growing brands in better-for-you snacking, pioneering the protein snack movement with award-winning Chickpea Snacks, and our new high-protein Crispy Edamame line. Distributed in 15,000+ stores including Whole Foods, Target, Sprouts, Costco, and Kroger, Biena Snacks are both delicious and truly nutritious.

What You Will Do

Biena is seeking an experienced Senior Sales Manager to take on a key leadership role within its sales organization, driving the brand's market momentum to accelerate growth. In this role, you will expand Biena's brand presence with strategic partners through item distribution, ACV, and effective promotional planning, while ensuring excellence in retail execution and compliance. You will also work with Marketing, Operations, and Finance to build strong internal collaborations that align strategy and accelerate results.

Responsibilities:

• Sell and optimize Biena Snacks to wholesale customers, ranging from independent natural stores to national or regional retail chains within various channels.
• Own a diverse book of business spanning Grocery, Natural, Travel, Military, Drug, eCom and Foodservice channels, driving ACV and distribution growth against leadership-defined targets.
• Articulate the Biena Snacks story, Mission, and Core Values as part of the sales process.
• Build and maintain strong relationships with category managers, buyers, and broker and distributor partners, providing ongoing training and making recommendations for changes as needed.
• Build and execute annual promotional plans and strategies that strengthen customer relationships. Maximize performance while optimizing trade spend within guidelines.
• Analyze and build compelling customer presentations, utilizing available data and reporting to develop effective insights for category/brand reviews and filling voids.
• Research, develop, and prioritize key prospect “Go Gets” based on sales objectives.
• Respond to new sales inquiries and leads in a timely manner.
• Play a significant role in forecasting and demand planning, taking into account buying trends, new item distribution, marketing and promotional programs.
• Execute field merchandising strategies to maximize in-store visibility, including shipper and secondary display placements.
• Represent the Biena culture and brand, leading activities at industry tradeshows, such as Natural Products Expo and distributor tradeshows.
• Significant travel during peak selling periods, with limited travel during other periods.

Who You Are

The ideal candidate is a seasoned food or beverage sales professional who thrives in a fast-paced, entrepreneurial environment. You bring specific experience scaling a brand in a competitive landscape and have a deep understanding of how to sell and win across multiple channels. This role is for someone who is a self-starter, holds themselves accountable, thinks strategically about growing accounts rather than just managing them, and genuinely loves food and health.

Qualifications:

• 5+ years experience calling on buyers and leading sales activities at a food or beverage company.
• Track record of managing and driving high growth at an explosive brand.
• Successful key account management with top retailers such as Publix, Ahold, Kroger, Albertsons, & Sprouts.
• Solid understanding of the food ecosystem with thorough, hands-on experience working with major distributors including UNFI, KeHE and DOT Foods.
• Deep understanding of the sales process across multiple channels including Grocery, Natural, Military, Drug, Foodservice, Convenience and eCom.
• Demonstrated ability to bring in new accounts and customers.
• Self-starter who is ambitious, and can work independently.
• Proficient with Microsoft Power Point, Excel, Word & Google Sheets.
• History of working with syndicated data, national account portals, and distribution reporting.
• Superior communication skills, both oral and written.
• Ability to travel up to 25% of the time including to Waltham office once a month. Owns a car and has a valid drivers license.
• 4-year college degree preferred.

Benefits

• Competitive salary and bonus commensurate with experience.
• Comprehensive benefits package including 401(k) Plan.
• Profits interest units (equity).
• A collaborative and fun work environment with plenty of free Biena snacks!