Senior Sales Manager

HHM Hospitality; National City (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Sanctuary Beach Resort, part of HHM Hotels, seeks a Senior Sales Manager to lead hospitality group sales. You will own the strategy, manage key accounts, and drive revenue through proactive outreach and data-driven planning.

Responsibilities include weekly reporting, forecasting, and cross‑functional leadership to deliver exceptional group experiences. Remote work possible for candidates based in the Bay Area, with required travel as needed.

Qualifications

• Bachelor’s degree preferred in Hospitality, Business, or related field.
• 3+ years in hospitality group sales with progressive leadership.
• Proficiency with Salesforce/Delphi and forecasting tools.

Responsibilities

• Own group sales strategy and drive market share through direct sales.
• Lead strategic account management and maintain key client relationships.
• Prepare weekly pace reports, pipeline health, and KPIs for revenue gaps.
• Partner with leadership to draft annual plans and quarterly strategies.
• Mentor junior sales staff and coordinate cross‑departmental support.
• Represent the hotel at trade shows and deliver compelling sales presentations.

Skills

Hospitality sales

Account management

Sales forecasting

Leadership

Education

Bachelor’s degree in Hospitality, Business, or related field

Tools

Salesforce/Delphi

Sales pace modeling

Revenue forecasting tools

Job description

Overview

Opportunity: Senior Sales Manager

Lead group sales strategy, drive market share, and maximize revenue performance for the property through aggressive direct sales efforts, strategic account management, and rigorous weekly and monthly reporting.

Your Growth Path

Property Director of Sales – Area Director of Sales – Regional Director of Sales

Your Focus

• Strategic Sales & Account Management: Own all group sales segments for the hotel; proactively solicit new accounts, convert high-yield business, and maintain top-tier relationships with key client decision-makers.
• Reporting & Analytics: Prepare and deliver weekly pace reports, activity logs, and pipeline health updates. Conduct monthly conversion rate analyses and track proactive sales KPIs to identify market opportunities and revenue gaps.
• Planning & Forecasting: Partner directly with the Regional Director of Sales and General Manager to draft annual business plans, establish budgeting needs, produce quarterly sales strategies, and generate accurate group revenue forecasts.
• Leadership & Operations: Interview, select, train, and mentor junior sales associates in alignment with brand standards and HHM core values. Coordinate multi-departmental support to execute flawless group experiences.
• Market Engagement: Conduct outside sales calls, participate in local industry travel, represent the hotel at key trade shows, and deliver compelling, high-impact sales presentations to prospect organizations.
• Systems & Sustainability: Utilize Salesforce/Delphi to manage pipeline integrity, document client interaction, and track account activity. Adhere to HHM’s EarthView sustainability initiatives.

Your Background and Skills

• Bachelor’s degree in Hospitality, Business, or related field preferred.
• 3+ years of progressive hospitality group sales experience with demonstrated senior-level achievement.
• Advanced proficiency in Salesforce/Delphi, sales pace modeling, and revenue forecasting tools.
• Strong financial acumen with proven experience managing sales KPIs, budgets, and business plans.

Work Environment and Context

• Work schedule varies and may include occasionally working on holidays and weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Remote position possible with location in the Bay Area California. Required travel to tradeshows, meetings, property, local client travel, and hotel needs.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

The Sanctuary Beach Resort is an oceanfront Monterey Bay resort and hotel set on 19 acres of Pacific shoreline in Marina, California. A rare Monterey Bay hotel on the beach, The Sanctuary invites guests to fall asleep to the soothing surf from their private waterfront cottage.

Nestled between Monterey Bay and the protected Marina Dunes Preserve, The Sanctuary Beach Resort’s 60 contemporary cottage guest rooms and suites offer more than just uninterrupted, panoramic views from private decks or patios.

The Sanctuary Beach Resort is a secluded getaway that provides unmatched access to California’s beautiful Central Coast region. The location beckons both coastal road trippers as well as single-destination vacationers. Bringing top-of-the-line meeting and event spaces to the waterfront, The Sanctuary is also the perfect backdrop for business retreats, weddings and other celebrations.

This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels.

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.