Senior Sales Manager

Experience Columbus; Columbus (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Experience Columbus is seeking a Senior Sales Manager to lead national accounts in multicultural, religious, hobby, social and fraternal markets for groups requiring 751+ peak room nights. The role reports to the Director of Sales and is based in Columbus with hybrid/remote consideration for eligible candidates.

The ideal candidate will build relationships with hotels, venues and industry partners, develop strategic sales plans, manage the full sales cycle from prospecting to contracting, and

Qualifications

• 7+ years of experience in hospitality, tourism, or event management.
• Experience with Destination Marketing Organizations (DMO) or hotels is a plus.
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Strong communication and relationship-building with executive clients.

Responsibilities

• Lead multicultural, religious, hobby, social & fraternal markets for groups requiring 751+ peak room nights.
• Manage full sales cycle from prospecting to contracting.
• Develop and execute sales strategies to meet bookings and room nights.
• Plan site inspections and participate in trade shows and industry events.
• Maintain accurate pipeline and reporting in CRM; collaborate with partners.

Skills

Strategic sales

Relationship building

Negotiation

Project management

Communication

Industry knowledge

Travel readiness

Tools

Microsoft Office 365

Simpleview CRM

Job description

Senior Sales Manager

Multicultural, Religion, Hobby, Social, & Fraternal markets for groups requiring 751+ peak room nights

Reports to: Director of Sales

Status: Full Time (40+ hours)

FSLA: Exempt

Location: Columbus (hybrid) & remote candidates will be considered if they reside in a location with direct commercial air service to Columbus, Ohio.

Travel: Local event sites and venues within a 30 miles radius and <25% regional and national travel as needed

Experience Columbus Overview

Experience Columbus is the destination marketing organization for the city of Columbus, which is the 15th largest city in the United States and one of the fastest growing cities in the Midwest. Our team iscomprisedof passionate, smart staff members who are proud to amplify the Columbus community and the amazing people,developmentsand businesses in our city. Just like the community we serve, Experience Columbus team members are open-minded, hard-working, and welcoming. Beyond our forward-thinking professional development andflexible policies,we’reproud to be a progressive, vibrant, and uplifting workplace.

Every day, the team strives to live out each of the organization’s core values: Value the Voices, Take It On, Live Your Passion, CreateMomentsand Think Forward. We incorporate these into daily responsibilities and meetings, andthey’recrucial to our organization’s interactions with partners and community members — we honor our past andare always looking to the future.

Job Overview:

The Sales Manager, Multicultural, Religious, Hobby, Social & Fraternal Markets, is responsible for achieving annual lead, booking and room-night goals by developing national accounts within the assigned market segments for groups requiring 750 or more peak room nights. This role builds meaningful relationships with clients and industry organizations, develops new business and positions Columbus competitively for complex citywide meetings and conventions. The ideal candidate is a strategic, culturally aware sales professional who can connect Columbus’ facilities, hospitality and community assets to the goals of diverse organizations and attendees.

Job Duties andResponsibilities:

Sales Strategy & Business Development

• Lead multicultural, religious, hobby, social & fraternal markets for groups requiring 751+ peak room nights.

• Manage the full sales cycle, including prospecting, qualification, relationship development, proposals, bids, presentations, site visits, negotiation, contracting, account management and follow-up.

• Qualify, pursue and convert opportunities in alignment with community-approved booking guidelines and established individual and team goals.

• Develop and execute sales strategies that support established individual and team goals, including qualified leads, bookings and room nights.

• Prepare accurate, persuasive and customized proposals, bid materials and presentations that position Columbus competitively.

• Create and coordinate targeted customer events in the region and collaborate with Marketing on initiatives that generate interest in Columbus.

• Maintain and grow assigned accounts while identifying new business opportunities within the designated market segments.

• Identify emerging market opportunities and provide recommendations to sales leadership regarding market investment, customer engagement and business development priorities.

• Maintain awareness of industry trends, market conditions, and competitive destinations that may affect Columbus’ ability to win business.

• Serve as the department subject matter expert for assigned market segments and share insights with internal stakeholders and community partners.

• Become highly knowledgeable about Columbus within the first year, including hotel inventory, convention center capacities and the attendee experience; if remotely based, travel to Columbus frequently for sites, meetings, training and team activities. Remain up to date with happenings and developments in the city.

• Maintain active membership in organizations such as Religious Conference Management Association (RCMA) National Coalition Black Meeting Planners (NCBMP) and pursue meaningful committee or leadership involvement where appropriate.

Client, Partner & Community Relationships

• Serve as a trusted point of contact for assigned groups and provide timely, professional communication throughout the sales and planning process.

• Build and maintain strong working relationships with hotels, the Greater Columbus Convention Center, venues, service providers and Experience Columbus team members.

• Collaborate with community stakeholders to identify opportunities to enhance Columbus' appeal to diverse meetings, conventions and events.

Sites, Events & Industry Engagement

• Plan and conduct site inspections and customer experiences that are relevant to the client’s goals and demonstrate Columbus’ competitive advantages.

• Represent Experience Columbus at appropriate trade shows, conferences, sales events, professional associations and local networking opportunities.

• Represent Experience Columbus on industry committees and/or advisory groups.

• Strategize, support or participate in familiarization tours, customer events and other sales initiatives designed to generate interest in Columbus.

• Collaborate with Sales, Marketing and Destination Services to develop market-specific initiatives, share destination updates and support a seamless client experience.

• Coordinate the timely turnover of definite bookings to Destination Services and communicate relevant commitments, client goals and event details.

• Contribute ideas and recommendations that strengthen market strategy, sales processes, and team performance.

CRM, Reporting & Administration

• Maintain complete, accurate and timely account, contact, profile pipeline, activity, lead and booking records in Simpleview and other required platforms.

• Communicate leads, verifications, decision updates and lost business to partners through the appropriate systems and channels.

• Monitor performance against goals and share relevant sales results, market trends, and client feedback.

• Perform other duties as assigned.

Job SpecificRequirements

• Experienced in the following areas for 7+ years of experience through education, workexperienceor a combination of both):

• Experience in the hospitality, tourism and/or event management is a plus

• Experience working with a Destination Marketing Organization (DMO) or hotel is a plus

• Excellent organizational skills and the ability to meet deadlines.

• Strong attention to detail.

• Highly motivated self-starter.

• Experience building relationships with executive-level clients, community stakeholders, and industry leaders.

• Strong understanding of market analysis, competitive positioning, and business development strategy.

• Demonstrated ability to share best practices, and contribute to team development.

• The ability to prioritize and handle multiple projects simultaneously in a fast-paced environment

• The ability to define problems, collect data,establishfacts, and draw valid conclusions.

• Must be able to facilitate and execute site visits as requested.

• Strong interpersonal skills with the capability of communicating with a diverse range of individuals.

• Participation in industry events 2 to 3 times a month, which could include traveling outside the Columbus region.

Experience ColumbusRequirements

• Demonstrates strong written and verbalcommunicationsskills.

• Demonstrates flexibility and openness tonew ideas, and different perspectives.

• Demonstrates the ability to work independently but also can be a collaborative team member.

• Demonstrates a strong commitment to fostering a culture of innovation and collaboration.

• Demonstrates a strong commitment to Diversity, Equity, Inclusion and Accessibility.

• Proficient in MicrosoftSuite 365,Outlook,PowerPoint and Word, and related software.

• Ability to work flexible hours, includingevenings, weekends, and holidays.

• Familiar with and advocate for the Columbus region.

• Demonstratesacommitmentto our company values: Value the Voices, Think Forward,Takeit On, Create Moments and Live your Passion.

• The organization requires all employees to obtain andmaintaintheExperienceColumbus Insider (ECI) accreditation.

Physical Demands

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Viewing computer monitors

• Frequent talking and/or listening

• Regular Sitting

• General “office load,”i.e..laptop

The duties of this position may change from time to time. Experience Columbus reserves the right to add ordeleteduties and responsibilities at the discretion of Experience Columbus or its managers. This job description is intended to describe the general level of work being performed. It is not intended to beall-inclusive.

EqualOpportunityEmployer:

Experience Columbus and the Greater Columbus Sports Commissionprovideequal employment opportunities to all employees and applicants for employment. We embracediversityand are committed to creating an inclusive environment for all employees.

Qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal,stateor local laws.

Experience Columbus is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities.If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Experience Columbus Careers websitebecause ofyour disability. We willmake adeterminationon your request for reasonableaccommodationson a case-by-case basis.If you need accommodation orassistancein using the Experience Columbus Careers website,please call 614-221-6623.