Senior Sales Engineer

Goodwin Recruiting; Kennesaw (GA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Equity grant

401(k) eligibility

Health benefits

HRA

Travel expenses

Job summary

Goodwin Recruiting seeks a Senior Sales Engineer in Atlanta, GA to drive growth in an industrial manufacturing environment. You will shape commercial strategy, manage long-cycle B2B sales, and collaborate with electrical equipment and data center clients while reporting to the COO.

The role requires 4+ years in B2B sales, relocation to Atlanta, and willingness to travel 30-50%. Compensation includes a $110k–$120k base with a $200k–$250k OTE, health benefits, equity, and 401(k).

Qualifications

• 4+ years in B2B sales or business development in electrical equipment, industrial automation, or related manufacturing.
• Experience selling technical products through electrical contractor channels or directly to data center/industrial clients.
• Familiarity with UL-listed electrical equipment and relevant regulatory frameworks.

Responsibilities

• Develop and manage customer pipeline across the I-85 corridor to support multi-year growth plans.
• Build channel strategy by fostering contractor relationships and establishing partnerships with EPC/GC and hyperscaler clients.
• Lead AVL qualification work for hyperscale data center direct sales.
• Set pricing strategy and commercial terms in partnership with leadership.
• Provide technical expertise and credibility for a range of electrical products.
• Forecast bookings and deliver performance reporting to the Board of Directors.

Skills

B2B sales

Electrical equipment

Industrial automation

Education

Bachelor's degree in engineering

Job description

Senior Sales Engineer - Atlanta, GA

Join an innovative industrial manufacturing group and help build a thriving business from the ground up. This is a unique opportunity to shape commercial strategy, drive growth, and influence product development across multiple shops. This role will report to the Chief Operating Officer and collaborate closely with technical leadership.

Senior Sales Engineer Benefits & Compensation

• Base salary $110K-$120K
• Target OTE $200K-$250K
• Annual bonus based on company and individual performance, open for discussion
• Commission accelerator for bookings above plan, open for discussion
• Equity grant (1.0% common stock, 4-year vesting)
• Comprehensive health, dental, vision, life, and disability benefits
• 401(k) eligibility
• Health Reimbursement Arrangement (HRA)
• Travel and customer entertainment expense coverage

Senior Sales Engineer Requirements & Qualifications

• 4+ years of B2B sales or business development in electrical equipment, industrial automation, or related manufacturing
• Experience selling technical products through electrical contractor channels or directly to data center/industrial clients
• Familiarity with UL-listed electrical equipment and relevant regulatory frameworks
• Proven success in building foundational customer relationships
• Demonstrated ability to manage long-cycle B2B sales (6-18 months sales cycles)
• Atlanta-based or willing to relocate to the Atlanta metro area
• Willingness to travel 30-50% during pipeline development phase

Senior Sales Engineer Preferred Qualifications

• Existing relationships with mid-market and large electrical contractors in Georgia, North Carolina, and South Carolina
• Experience selling to or qualifying for hyperscale data center AVLs
• Knowledge of EPC/GC sales in industrial or critical infrastructure construction
• Background in panel shop, switchgear, or PDU manufacturing
• Bachelor's degree in engineering, business, or related technical field

Senior Sales Engineer Day-to-Day Responsibilities

• Develop and manage customer pipeline across the I-85 corridor to support multi-year growth plans
• Build channel strategy by fostering contractor relationships and establishing partnerships with EPC/GC and hyperscaler clients
• Lead AVL qualification work for hyperscale data center direct sales
• Set pricing strategy and commercial terms in partnership with leadership
• Provide technical expertise and credibility for a range of electrical products
• Forecast bookings and deliver performance reporting to the Board of Directors

This is an outstanding chance for a business builder ready to make a measurable impact in a growing sector, lead with autonomy, and earn significant rewards for success.