Senior Risk Strategy Analyst, TikTok Ads Content (Mandarin Speaking)

TikTok; San Jose (CA); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok seeks an Ads Content Risk Strategy Specialist to safeguard its advertising ecosystem. You will identify UX and content quality challenges using data-driven insights and design governance strategies for a global scale.

The role involves balancing risk control with user experience and growth, while contributing to automation and intelligent governance systems. The position requires strong analytics, SQL, and cross-functional collaboration, with English and Mandarin fluency to support China

Qualifications

• 3+ years in risk control, Trust & Safety, or advertising governance with ownership of key metrics.
• Strong analytical skills, SQL experience, and ability to run A/B tests and experiments.
• Experience turning user insights into actionable governance solutions.
• Excellent cross-functional collaboration and delivery under ambiguity.
• Proficiency in English; Mandarin listening, speaking, reading and writing required.

Responsibilities

• Define and own risk metrics with trend analysis and root-cause deep dives.
• Iterate governance strategies across scenarios to improve ecosystem integrity.
• Leverage data analysis and experiments to optimize strategy effectiveness.
• Apply ML/AI Agent capabilities to enhance risk detection and enforcement.
• Collaborate with Product, Engineering, and Algorithm teams to implement scalable features.

Skills

Analytical thinking

SQL proficiency

Cross-functional collaboration

Strategy design

English

Mandarin

Tools

SQL

Job description

Responsibilities

About the team: TikTok Business Integrity is committed to ensuring a safe, trusted, and sustainable advertising ecosystem, serving as a core enabler of TikTok's global monetization growth. The team sits within Global Monetization Product and Technology (GMPT) – Business Integrity – Governance. We focus on advertising content quality and user experience, driving governance of risks such as misleading claims, vulgar or disturbing content, and other low-quality content. Our mission is to build a scalable, intelligent, and data‑driven risk governance system that achieves the optimal balance between risk control and user/advertiser experience in a highly dynamic global environment. As we evolve, the team is accelerating toward a more platformized, intelligent, and automated governance system, leveraging AI Agents, machine learning models, and strategy frameworks to enable scalable, global impact.

About the Role

We are looking for a highly analytical and impact‑driven Ads Content Risk Strategy Specialist to join our team. In this role, you will be deeply involved in safeguarding TikTok's advertising ecosystem by identifying and solving key user experience and content quality challenges through data‑driven insights and strategy design. You will operate in a highly complex and global‑scale environment, making strategic trade‑offs across risk control, user experience, and business growth, while continuously improving the overall health of the advertising ecosystem. You will also contribute to building the next‑generation intelligent governance system, leveraging AI, machine learning models, and automation capabilities to transform governance from experience‑driven to intelligence‑driven at global scale.

Risk Strategy & Metric Ownership

• Define and own key risk metrics, including goal decomposition, trend analysis, and root‑cause deep dives, and deliver actionable governance strategies with measurable outcomes.
• Continuously iterate governance strategies across scenarios such as misleading claims, vulgar or disturbing content and other content quality issues to improve ecosystem integrity and user experience.

Data-Driven Strategy Optimization

• Leverage data analysis and experimentation (A/B testing, holdout experiments, etc.) to evaluate strategy effectiveness and drive continuous optimization.
• Build and enhance data‑driven decision‑making frameworks to improve transparency, interpretability, and stability of governance strategies.

Intelligent Governance & System Building

• Apply machine learning models and AI Agent capabilities to improve risk detection, classification, and enforcement efficiency.
• Drive the evolution of governance systems toward automation, scalability, and intelligence, including mechanism design and process optimization.

Cross-Functional Execution & Strategy Delivery

• Partner closely with Product, Engineering, and Algorithm teams to translate strategies into scalable product features, rule systems, and model requirements.
• Navigate complex trade‑offs between risk mitigation, advertiser experience, and platform growth, ensuring optimal overall business outcomes.

Qualifications

Minimum Qualifications

• 3+ years of experience in risk control, Trust & Safety, advertising governance, or advertising strategy roles, with proven ownership of key business metrics in complex environments.
• Strong analytical skills with proficiency in SQL; experience in building metric systems, performing root‑cause analysis, and conducting experiment‑based evaluations (A/B testing, holdout, etc.).
• Experience designing user‑centric strategies and experiments, with the ability to translate user experience insights into actionable solutions.
• Strong cross‑functional collaboration and execution skills, capable of driving alignment and delivery under ambiguity and conflicting priorities.
• Strong problem structuring and abstraction ability, with experience leveraging ML or automation (e.g., AI Agents) to design systematic solutions.
• High proficiency in English and Mandarin listening, speaking, reading and writing. Both English and Mandarin skill sets are required to support clients in China and to communicate with stakeholders.

Preferred Qualifications

• Deep expertise in specific risk domains such as advertising fraud, low-quality content, or adversarial ecosystem manipulation.
• Experience in ad traffic allocation and optimization.
• Experience designing or significantly upgrading complex governance systems, including metric frameworks, policy architectures, or end‑to‑end governance processes (risk detection → strategy/rule design → deployment → monitoring → systemization).
• Hands‑on or exploratory experience applying AI technologies (LLMs, AI Agents) in content understanding, risk detection, or automated governance systems.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121600 - $272000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.