Senior Retail Marketing Manager

Razer; Irvine (CA); On-site; USD 92,000 - 153,000; Full time

Job summary

Razer in Irvine, CA is seeking a Senior Retail Marketing Manager to develop and oversee regional retail marketing strategy, drive brand-promotional campaigns, and manage budgets across channels. This role requires strong leadership across sales, brand, and retailer accounts to maximize sell-through and ROI.

You will partner with internal teams and external agencies to create impactful in-store promotions and materials, ensuring timely delivery and alignment with brand guidelines.

Qualifications

• 5+ years of retail or channel marketing experience.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.

Responsibilities

• Develops and manages regional retail marketing plans to grow market share and profitability.
• Leads channel partner programs, promotions, contracts, and account activities.
• Forecasts and manages market development and co-op budgets.
• Analyzes sales reports and market trends to identify priority channels and targets.
• Tracks program effectiveness to meet sell-through and ROI goals.
• Collaborates with design teams and agencies to create promotional materials and POS assets.
• Prepares and delivers performance reports to sales, marketing, and executive leadership.

Skills

Retail marketing

Budget management

Cross-functional leadership

Communication

MS Office

Education

Bachelor's degree in marketing/business

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Senior Retail Marketing Manager develops and manages Razer's regional retail marketing strategy. This role leads the creation of retail promotional campaigns that build the Razer brand and drive product sell-through at retail, owns the associated budget and resource allocation, and ensures all outputs meet brand guidelines and retailer deadlines.Essential Duties and ResponsibilitiesDevelops and implements retail and channel marketing plans that support corporate objectives and grow market share and profitability across products and services.Develops and manages channel partner programs, promotions, contracts, and account activities.Forecasts, builds, and manages market development and co-op budgets.Analyzes sales reports and market trends to identify priority channels and account targets.Serves as the liaison between marketing and sales to keep marketing plans and sales activities aligned.Tracks the effectiveness of retail marketing programs and informs pricing, promotion, and program decisions to meet sell-through and ROI goals.Partners with the internal design team and external agencies to develop promotions and promotional materials that increase sell-through and ROI.Leads the preparation and delivery of point-of-purchase, point-of-sale, and merchandising materials to distributors, retailers, and store locations to support in-store promotions.Prepares and presents ongoing performance reports to sales, marketing, and executive leadership.Other duties as assigned.Pre-Requisites :QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.5+ years of retail or channel marketing experience, including direct ownership of marketing budgets and promotional programs.Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.Excellent written and verbal communication skills, including the ability to present to executive audiences.Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).Works independently and can prioritize and manage multiple projects concurrently.Strong organizational and project-management skills.Education / ExperienceBachelor's degree in marketing, business, or a related field, or equivalent experience.Salary Ranges:$91,658.00 - $152,764.00 (per annum)Disclaimer: Exact compensation may vary based on skills, experience, and location.Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.Are you game?