Senior Retail Marketing Manager

Sea to Summit; Broomfield (CO); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Retirement match

Employee assistance programmes

Paid time off

Paid holidays

Wellness stipend

Gear allowance

Job summary

Sea to Summit in Colorado seeks a Senior Retail Marketing Manager to lead North American GTM strategy and calendar, translating brand and commercial priorities into actionable retail plans.

You will coordinate with Sales, Marketing, and global teams to drive sell-in and sell-through across independent and key accounts, directing field resources for in-store activation and events.

Qualifications

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution.
• Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.
• Experience with wholesale or independent retail channels; outdoor or sports goods industry preferred.
• Ability to direct field resources or agencies to execute rather than just plan.
• Strong project management with ability to prioritise and act with urgency.
• Ability to analyse campaign performance and translate data into recommendations.
• Excellent verbal and written communication for presenting to partners and leadership.
• Proficiency in MS Office; Adobe CC a plus; familiarity with ClickUp/Klaviyo and B2B platforms.

Responsibilities

• Own North American retail GTM calendar and planning milestones.
• Lead seasonal marketing strategy aligned with priorities and account segmentation.
• Partner with Sales on account segmentation and differentiated marketing plans.
• Develop bespoke marketing plans for priority accounts and create sell-in tools.
• Coordinate asset handoffs and planning cadence with global teams.
• Build marketing pitches for key accounts and support tools for sell-in.
• Own North American tradeshow planning and activation with lead times.

Skills

Retail marketing

Project management

Collaboration

Data analysis

Communication

Education

Bachelor's in Business/Marketing

Tools

Microsoft Office

Adobe Creative Cloud

ClickUp

Klaviyo

Elastic

Job description

About Sea to Summit

Sea to Summit is an award-winning Australian brand in the outdoor industry. We design, manufacture, and distribute innovative, meticulously engineered outdoor equipment for adventures at every altitude.

Founded in 1990, we are a growing global brand with offices in Australia, North America, Germany, Switzerland, Norway, and China. We are a motivated group of experienced, creative, and forward-thinking professionals connected by a shared passion for creating frictionless gear so people can enjoy limitless adventures.

Job Description

The Senior Retail Marketing Manager is the strategic lead for Sea to Summit's North American retail go-to-market (GTM) programme. This role owns the retail GTM calendar and process end-to-end from seasonal strategy alignment through to in-season execution and is responsible for translating brand and commercial priorities into retail marketing plans that drive sell-in and sell-through across independent and key account channels.

This is a commercially minded role that requires the ability to think strategically, plan ahead of the business, and direct available resources including field sales representatives, tech reps, and sales agents to deliver results at scale. The Retail Marketing Manager works closely with Sales and Marketing leadership, the global brand team based in Perth, Australia, and cross-functional partners across E-Commerce, Operations, and Finance.

Retail GTM Strategy & Calendar

• Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support.
• Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution.
• Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans.
• Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.

Key Account Marketing

• Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity.
• Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts.
• Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars.
• Evaluate and evolve key account programmes including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.

Foundational Merchandising & Retail Activation

• Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation.
• Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development.
• Direct tech reps, sales agents, and field resources to execute in-store merchandising, clinic programmes, and retail activations.
• Support retail staff training and readiness to sell, including clinic kit coordination and ExpertVoice programme management.

Tradeshows & Events

• Own North American tradeshow planning and activation, applying a prioritisation framework to determine appropriate investment level for each show.
• Develop show-specific messaging strategy and brief creative on booth assets, activations, and collateral needs with appropriate lead times.

Qualifications

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution.
• Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.
• Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred.
• Demonstrated ability to direct and activate field resources, agency partners, or sales teams to execute rather than defaulting to doing it themselves.
• Strong project management skills with the ability to prioritise across competing demands and operate with a sense of urgency.
• Ability to perform quantitative analysis on campaign and programme performance and translate data into actionable recommendations.
• Excellent verbal and written communication skills with the ability to present effectively to retail partners, sales leadership, and senior stakeholders.
• Proficiency in Microsoft Office suite; Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) a plus.
• Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic advantageous.
• Bachelor's Degree in Business, Marketing, or a related field; equivalent experience considered

Additional Information

Why Join Sea to Summit?

USD $125k - $135k annually

This is a full-time, office-based position located in Broomfield, Colorado.

• health insurance (medical, dental, vision)
• retirement match
• employee assistance programmes
• paid time off
• community service leave
• paid holidays
• wellness stipend
• gear allowance
• some other great perks
• Occasional travel is required for tradeshows, retailer visits, and consumer events.

If you’re passionate about people and thrive in a dynamic environment, we’d love to hear from you.

Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and does not discriminate on the basis of race, colour, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.