Senior Retail Content Specialist

Ninjakitchen; Minneapolis (MN); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Retail Content Specialist to manage product content setup and optimization across various retailers. This role requires experience in retail and an ability to work collaboratively in a fast-paced environment. As a key player in enhancing brand presence online, the ideal candidate will bring expertise in managing digital content and ensuring quality across platforms.

Benefits

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• 3-5+ years retail, CPG, wholesale or DTC work experience.
• Experience with item setups across different retailers.
• Ability to work cross-functionally.

Responsibilities

• Manage & execute account set ups for new products.
• Optimize copy through SEO analysis.
• Drive retailers’ site merchandising capabilities.

Skills

Detail Orientation

Cross-Functional Collaboration

Data Driven Decision Making

Tools

Salsify

Excel

Job description

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

The Senior Retail Content Specialist will be responsible for leading the day-to-day item setup and optimization driving activities across multiple accounts while fostering positive internal and external relationships to drive mutually beneficial brand objectives and growth. The Senior Retail Content Specialist will manage internal and external retailer resources to bring the digital shelf to life, including retail set-ups, PDP content, brand pages, and webcollage’s to help support a high rate of conversion, digital penetration and market share growth. Working closely with retailer partners, including digital merchandising teams, buyers and planners, the Senior Retail Content Specialist will drive programs to win across retailers. This individual will have worked in a multi-faceted, fast-paced environment, where s/he excelled at bringing a brand to life. As a strong cross-functional leader, the Senior Retail Content Specialist will find working with multiple teams exciting and understand how to navigate the complexities that can be associated with big working groups.

Responsibilities:

• Manage & execute account set ups for all new product (NPD) and assortment changes for key accounts, including setup sheets & routing of visual content (gallery images, video, webcollage), ensuring that content is best-in-class and optimized for conversion
• Ability to present at internal and external customer meetings on item setup, content quality and optimization roadmaps
• Be the driver of change: challenge retailer limitations to improve the way SharkNinja appears on the digital shelf
• Work with external partners, including brand advocates where applicable to drive increased conversion online through content optimizations
• Streamline internal processes while achieving higher quality results by creating & sharing playbooks & best practices to cross-funcational teams
• Work with third party partners and tools to gain content insights
• Primary project manager for execution of all elements needed to support SKUs in digital retail, including landing pages, display banners and all other forms of retailer creative
• Super-user of retailer platforms: Proactively explore new tactics and understand new retailer capabilities, requirements and site merchandising levers
• Drive retailers’ site merchandising capabilities for optimal navigation, cross merchandising and enhanced content
• Optimize copy through SEO analysis to ensure we are right reaching the right consumers, at the right time, in the right place
• Analyze competitive and complimentary products to identify trends and opportunities
• Scrub site daily to ensure all product content is accurately represented and is best in class
• Marketing Operations
• Retailer portal to manage ongoing digital content changes for all skus
• Salsify management and DAM super user
• There is opportunity to further expand and grow through retail media management across a handful of key accounts

Requirements:

• 3-5+ years retail, CPG, wholesale or DTC work experience
• Experience with item setups across different retailers (Walmart, Sam's, Lowes, Home Depot preferred)
• Ability to work cross-functionally and throughout levels of the organization
• Attention to detail - being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
• Experience with Salsify, and review syndication platforms like BazaarVoice
• Communicates clearly, highly organized with proven multitasking ability
• Proficient in Excel to gain efficiencies in working with large data sets
• A data driven decision maker who knows how to leverage information to build a business case for new content creation and selling in white-space ideas cross-functionally

The Senior Retail Content Specialist has the flexibility to be a remote role, with a preference to be based in Minneapolis, Minnesota.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]

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