Senior Reputation & Visibility Specialist - Remote

EmblemHealth; New York (NY); Remote; USD 68,000 - 119,000; Full time

Benefits offered by this job

Remote-friendly work setup

Job summary

EmblemHealth is seeking a Senior Reputation & Visibility Specialist to lead digital reputation, discoverability, and local presence across platforms. You will act as the SME for digital authority, AI visibility, and emerging trends, partnering with Marketing, Communications, and Customer Experience teams to optimize content and governance.

The role demands cross-functional collaboration, strong governance, and data-driven decision making to improve how EmblemHealth brands are discovered and

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Public Relations, Business, Journalism, Information Management.
• 4–6+ years of experience in digital marketing, digital strategy, SEO, local search, reputation management, content strategy, brand management.
• Experience managing online reviews and digital reputation across platforms such as Google Business Profile, Apple App Store, Google Play.
• Experience managing local listings, business directories, and location-based digital platforms, including Google Business Profile.
• Experience developing governance models, workflows, and standards.
• Experience partnering with content creators, marketers, UX, and business stakeholders to improve digital experiences and discoverability.
• Experience analyzing customer feedback, performance data, search behavior, and market intelligence to translate insights into actions.
• Experience collaborating with Marketing, Communications, Customer Experience, Operations, Compliance, Legal, Technology.
• Strong written and verbal communication, and stakeholder management skills.
• Experience with SEO, local SEO, content optimization, AI search, GEO, and emerging search technologies (Preferred).

Responsibilities

• Strengthen information ecosystems influencing how the company is surfaced across search engines and AI-driven experiences.
• Drive digital reputation management strategy and monitor reviews across profiles, app stores, and platforms.
• Develop governance, workflows, and response templates for online review management with cross-functional partners.
• Serve as primary contact for digital presence platforms ensuring accurate brand information across listings and directories.
• Manage digital footprint across Wikipedia, Wikidata, Crunchbase, Google Knowledge Panels, and similar sources.
• Collaborate with Creative, UX, Marketing, Brand, and Communications to identify content opportunities and optimization strategies.
• Monitor trends in search, AI, competition, and industry to bolster brand visibility and discoverability.
• Develop dashboards and performance reporting on brand reputation and digital authority.
• Manage relationships with reputation and listings management vendors and plan strategic roadmaps.

Skills

Digital marketing

SEO

Local search

Reputation management

Content strategy

Brand management

Governance and workflows

Stakeholder management

Data analysis

Executive communication

Education

Bachelor's degree (Marketing, Communications, Digital Marketing, PR, Business, Journalism, Information Management)

Tools

Yext

BrightEdge

Adobe Analytics

Google Business Profile Manager

Google Search Console

Reputation.com

Wikipedia/Wikidata knowledge platforms

Job description

EmblemHealth is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, EmblemHealth partners with top hospitals and doctors, including its own AdvantageCare Physicians, to deliver quality, affordable, convenient care. At over a dozen EmblemHealth Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit emblemhealth.com .

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Senior Reputation & Visibility Specialist - Remote

Responsible for managing and enhancing the online reputation, discoverability, and digital footprint of EmblemHealth enterprise/brands across review platforms, search engines, AI-powered experiences, local listings, online directories, knowledge sources, and authoritative third‑party platforms. Serve as the organization's subject matter expert for digital reputation management, local presence, entity management, digital authority, and emerging AI visibility strategies, helping to ensure that EmblemHealth’s brands are accurately represented, easily discoverable, and positively perceived wherever consumers, patients, members, providers, employers, and communities seek information online.

Responsibilities

• Responsible for strengthening the information ecosystems that influence how the company is surfaced, cited and recommended across traditional search engines and AI-driven discovery experiences through the management of reputation signals, listings data, knowledge entities, content optimization recommendations, and authoritative third‑party sources.
• Drive the digital reputation management strategy for the EmblemHealth enterprise, including monitoring, responding to, and reporting on reviews across online business profiles, app stores, and other relevant platforms.
• Develop and maintain governance, workflows, response templates, escalation procedures for online review management, partnering closely with Customer Experience, Customer Service, Communications, Compliance, Legal, and other stakeholders.
• Serve as the primary business point of contact for digital presence management platforms, ensuring accurate, consistent, and optimized brand information across listings, directories, maps, local search experiences, and other digital discovery channels.
• Manage and enhance the digital footprint of the EmblemHealth brands across authoritative third‑party platforms, including Wikipedia, Wikidata, Crunchbase, Google Knowledge Panels, and other emerging digital and AI‑driven information sources.
• Partner with Creative, User Experience, Marketing, Brand, and Communications teams to identify content opportunities, content gaps, and optimization strategies, providing recommendations on page structure, information architecture, headings, FAQs, schema, and customer‑focused content that improve discoverability, engagement, reputation, and business outcomes.
• Monitor search, AI, competitive, and industry trends to identify opportunities that strengthen brand visibility, authority, and recommendation within search engines, AI‑powered experiences, and third‑party digital platforms.
• Serve as the organization's subject matter expert and strategic advisor on digital reputation, online presence, AI visibility, brand authority, and emerging trends that influence how EmblemHealth brands are discovered, perceived, and recommended online.
• Develop and maintain leadership dashboards, scorecards, and performance reporting related to brand reputation, digital visibility, local presence, customer sentiment, and digital authority.
• Manage relationships with reputation management, listings management, search visibility, and digital presence vendors, driving platform optimization and strategic roadmap planning.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Public Relations, Business, Journalism, Information Management.
• 4 – 6+ years of experience in digital marketing, digital strategy, SEO, local search, reputation management, content strategy, brand management, or a related discipline (Required)
• Experience managing online reviews and digital reputation across platforms such as Google Business Profile, Apple App Store, Google Play, or other review and ratings platforms (Required)
• Experience managing local listings, business directories, and location-based digital platforms, including Google Business Profile and similar solutions (Required)
• Experience developing and implementing cross-functional governance models, operational processes, standards, and workflows (Required)
• Experience partnering with content creators, marketers, UX professionals, and business stakeholders to develop content recommendations, improve digital experiences, and support search visibility and discoverability (Required)
• Demonstrated ability to analyze customer feedback, performance data, search behavior, and market intelligence to identify trends and translate insights into actionable recommendations that improve reputation, discoverability, and business outcomes (Required)
• Experience collaborating with stakeholders across Marketing, Communications, Customer Experience, Operations, Compliance, Legal, Technology, and other business functions (Required)
• Strong written and verbal communication skills, including the ability to tailor messaging and present recommendations to executive, operational, and customer-facing audiences (Required)
• Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities and initiatives simultaneously (Required)
• Experience with digital reputation, listings management, analytics, and search visibility platforms such as Yext, BrightEdge, Adobe Analytics, Google Business Profile Manager, Google Search Console, Reputation.com, or similar solutions (Preferred)
• Experience supporting SEO, local SEO, content optimization, digital discoverability, AI search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and emerging search technologies (Preferred)
• Experience with structured data, schema markup, and content architectures that support search engine optimization, AI visibility, and digital discoverability (Preferred)
• Experience developing content recommendations and partnering with content creators, UX teams, marketers, and business stakeholders to improve digital experiences and content discoverability (Preferred)
• Experience managing or maintaining business information across platforms such as Wikipedia, Wikidata, Crunchbase, Google Knowledge Panels, or similar third‑party knowledge sources (Preferred)
• Experience developing executive‑facing dashboards, scorecards, and performance reports (Preferred)
• Experience supporting multi‑location organizations and location‑based marketing programs (Preferred)
• Experience working within highly regulated industries (healthcare, health insurance, financial services, pharma)

Additional Information

• Requisition ID: 1000003368
• Hiring Range: $68,040-$118,800

Security Disclosure

If you receive a job offer from EmblemHealth, the email will be from “HRTalentAcquisition” with the subject: “Offer of Employment for (job title) – Please respond online.” We will never ask you to join a Google Hangout, buy your own equipment, or pay to apply. We also do not use third‑party email services like Yahoo or Gmail.

Pay Disclosure

At EmblemHealth, we prioritize transparency in our compensation practices. We provide a good faith estimate of the salary range for potential hires, which is based on key factors such as role responsibilities, candidate experience, education and training, internal equity, and market conditions. Please be aware that this estimate doesn’t account for geographic differences related to your work location. Typically, new hires may not start at the top of this range, as compensation is tailored to each individual's circumstances. For union positions, salaries will be determined according to the collective bargaining agreement. Join us at EmblemHealth, where your contributions are valued and supported by fair compensation.

EEOC Statement

We value the diverse backgrounds, perspectives, and experiences of our workforce. As an equal opportunity employer, we consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, age, creed, citizenship status, gender identity, pregnancy, marital status, national origin, disability, veteran status, or any other protected characteristic protected by law.

Sponsorship Statement

At EmblemHealth, we are committed to building a diverse and talented workforce. However, we are unable to consider applicants who require, or are likely to require, either before or after hire, visa sponsorship for work authorization in the United States, including but not limited to H-1B, F-1 (STEM OPT), TN, or any other non‑immigrant status. Some extremely rare exceptions may apply based on critical business needs.