Senior Remote Social Video Strategist

Gannett | USA TODAY NETWORK

United States

Remote

USD 73,000 - 90,000

Full time

14 days+

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Job summary

USA TODAY is seeking a high-energy Social Video Specialist to monitor and advise on the performance and innovation of USA TODAY's off-platform video portfolio, especially on social media. The role emphasizes leadership in social video strategy, data analytics, and platform insights to grow audience and engagement.

You will coach journalists on social video storytelling, collaborate across divisions, and help plan coverage for major tentpoles and events.

Qualifications

Bachelor's or Master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization.

Responsibilities

Lead USA TODAY's social video strategy across off-platform channels and advise on performance and innovation.
Establish a cohesive editorial style for social video journalism tailored to platform behaviors and audience needs.
Monitor creator industry and emerging platforms; translate insights into targeted newsroom experiments.
Develop strategies for the entire audience journey and user actions.
Analyze performance, identify growth opportunities, and lead experiments with content strategy.
Adapt platform strategy in real time during breaking news and major events; assist in content creation when needed.
Translate data points into actionable insights; apply analytical mindset to content.
Collaborate across divisions to improve social video revenue and audience retention.
Lead the audience team's relationship with video production for tentpoles, events, and stories.