Senior Regional Manager, Retail Stores

YETI Coolers, LLC; Austin (TX); In loco; USD 103.000 - 150.000; Tempo pieno

Descrizione del lavoro

YETI Coolers, LLC is seeking a Senior Regional Manager, Retail Stores to drive selling culture and district performance. This role coaches Store Experience Leaders, builds high-performing teams, and ensures exceptional customer experiences across North America.

You will spend most of your time in stores, developing leaders and partnering with Home Office to align labor, merchandising, and operations. A proven track record in multi-store leadership and a passion for the outdoors are key.

Competenze

• 10+ years of progressive retail experience, ideally within a CPG or consumer brand environment.
• 5+ years leading multiple retail stores, including developing store leaders across a geographic district.
• Proven ability to drive conversion, average sale and units per transaction.
• Coaching-oriented leadership style with guidance, accountability and feedback.
• Experience hiring, developing and making difficult talent decisions.
• Strong business acumen: forecasting, performance metrics, and labor management.
• Willingness to travel frequently across North America (including Canada).

Mansioni

• Coach the behaviors that drive results: identify opportunities and coach actions to improve conversion, ADS and UPT.
• Lead from the sales floor: participate in store visits with discovery, storytelling and customization.
• Build selling capability by developing Store Experience Leaders into product experts.
• Own district performance with forecasts, priorities and actionable insights.
• Activate local opportunities through launches, seasonal moments, and community engagement.
• Lead through coaching to develop Store Experience Leaders and teams.
• Maintain a strong field presence with frequent in-store time.
• Attract and retain top talent and build leadership bench for growth.

Conoscenze

Retail leadership

District management

Coaching & development

Forecasting & analytics

Cross-functional collaboration

Talent development

Travel willingness

Formazione

Bachelor's degree preferred

Descrizione del lavoro

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

The Senior Regional Manager, Retail Stores is the multiplier of YETI's selling culture. This leader drives business performance through coaching, leadership, and accountability. They build capable Store Experience Leaders who create high-performing teams and deliver exceptional customer experiences. By staying connected to the business, asking the right questions, and developing leader capability, the District Manager helps teams focus on the behaviors that drive results while creating an environment where people and performance can thrive.

What You'll Do

Driving Sales

• Coach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes.
• Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions.
• Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs.
• Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance.
• Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness.

Building and Developing Teams

• Lead through coaching: Develop Store Experience Leaders through coaching, questions, guidance, and accountability, creating leaders who can independently solve problems and lead their teams effectively.
• Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through.
• Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves.
• Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth.
• Establish accountability: Set clear expectations, recognize strong performance, and address performance concerns quickly, consistently, and fairly.

Operations

• Drive operational excellence: Partner with Home Office teams to ensure consistent execution of labor planning, scheduling, visual merchandising, compliance, inventory management, shrink control, and new store openings.
• Influence across the business: Build strong partnerships with field peers and cross-functional partners, bringing the voice of the store forward while securing the support needed to drive results.
• Provide field insight: Share customer, product, and market feedback with Merchandising, Planning, Marketing, and Operations to strengthen business decisions and improve execution.
• Remove barriers to performance: Identify opportunities to simplify processes, improve efficiency, and create more time for leaders and teams to focus on selling and serving customers.

What You Bring

• 10+ years of progressive retail experience, ideally within a CPG or consumer brand environment
• 5+ years leading multiple retail stores, including developing store leaders across a geographic district
• Demonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transaction
• A coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedback
• Experience hiring, developing, and making difficult talent decisions
• Strong business acumen, including the ability to interpret performance data, forecast results, and effectively manage labor and expenses
• Ability to influence partners across functions and build strong working relationships without direct authority
• Passion for the outdoors and the YETI brand
• Ability to travel frequently throughout North America (including Canada)
• Bachelor's degree preferred

How Success Is Measured

• A visible and sustainable selling culture built around discovery, storytelling, and customization
• Growth in conversion, average sale, units per transaction, sales, and profitability against plan
• Forecast accuracy and consistent execution against business commitments
• Strength of the leadership bench and readiness to support future store growth
• Retention, engagement, and development of store leaders and teams
• Consistent operational execution across the district
• Strong partnership with cross-functional teams and effective communication of field insights

Benefits & Perks: Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE& I at yeti.com/esg.html. All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

Pay Range:$102,728.00 - $150,000.00 Annual USD

YETI Applicant Privacy NoticeYETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [e-mail].