Senior Regional Communications Lead - Strategy & Media

PNC Financial Services Group, Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

PNC Financial Services Group, Inc. in Georgia seeks a Communications Lead Senior to shape and execute external communications across Greater Georgia, Gulf Coast, North & Central Alabama and Tennessee markets.

You will partner with regional presidents and cross-functional teams to craft strategic narratives, media outreach, and proactive campaigns that protect and amplify the bank's reputation. The role requires a university degree and 8+ years of experience in corporate or financial services

Qualifications

• University degree required; 8+ years of industry experience; certifications often desirable.

Responsibilities

• Establishes strategic direction for communications; provides leadership on initiatives, content, channels, and prioritization of work.
• Partners with business leadership to develop communication strategies; plans and develops content for complex initiatives.
• Identifies issues, serves as trusted advisor, engages parts of the organization for alignment and accurate messaging.
• Uses data-driven insights to guide strategy and measure campaign effectiveness.
• Oversees activities with legal, compliance, finance, risk and partners; coordinates with agencies and internal teams.

Skills

Branding

Change Management

Creative Process

Design Thinking

Digital Marketing

Media Relations

Prioritization

Strategic Communication Planning

Strategic Planning

Education

Bachelor’s

Job description

PNC Financial Services Group, Inc. in Georgia seeks a Communications Lead Senior to shape and execute external communications across Greater Georgia, Gulf Coast, North & Central Alabama and Tennessee markets.

You will partner with regional presidents and cross-functional teams to craft strategic narratives, media outreach, and proactive campaigns that protect and amplify the bank's reputation. The role requires a university degree and 8+ years of experience in corporate or financial services