Senior Recruitment Marketing Strategist: Data-Driven Growth

Pet Services of Washington, P.S.; Los Angeles (CA); Vor Ort; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

VCA Animal Hospitals is seeking a Senior Recruitment Marketing Specialist in Los Angeles to own and optimize multi-channel recruitment marketing campaigns across social, email, and career sites. You will turn data into actionable insights and partner with Talent Acquisition to meet local hiring goals.

The role emphasizes measurement, reporting, and collaboration with stakeholders to shape recruitment strategy and drive candidate quality and conversion.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• 5+ years of experience in recruitment marketing, digital marketing, employer brand, performance marketing, or related field
• Experience owning multi-channel talent attraction campaigns and reporting on measurable outcomes
• Experience with CRM and CMS platforms; proficiency in AI, PowerPoint and Excel or equivalent Google Workspace tools
• Experience with Phenom, Google Analytics, social scheduling tools, Canva, SharePoint, data visualization tools, or similar platforms
• Language proficiency - English
• Strong writing, data analysis, presentation development, and project management skills
• Experience in healthcare, veterinary, or multi-location organizations

Aufgaben

• Own execution and ongoing optimization of multi-channel recruitment marketing initiatives to improve lead quality, candidate conversion, and campaign performance
• Own recruitment marketing measurement across the candidate funnel, including job seekers, views, apply clicks, applications, lead quality, conversion rates, and ROI
• Build and present recurring reports and decks, identify trends, and translate results into recommendations to improve performance and investment decisions
• Partner with Talent Acquisition to support field teams through meetings, events, and consultations; understand local hiring needs and coordinate activation
• Own CRM campaign strategy and optimization, including audience segmentation, nurture journeys, and conversion strategies
• Create and manage recruitment marketing content and assets across social media, email/CRM, career site, and other channels
• Manage and optimize recruitment marketing platforms, CMS, landing pages, and related tools
• Develop recruiter and hiring leader enablement materials, toolkits, assets, and collateral

Kenntnisse

Data analysis

Presentation skills

Project management

Writing

English proficiency

CRM marketing

Multichannel marketing

Ausbildung

Bachelor's degree in Marketing/Communications/Advertising

Tools

Phenom

Google Analytics

Canva

SharePoint

PowerPoint

Excel

Google Workspace

Jobbeschreibung

VCA Animal Hospitals is seeking a Senior Recruitment Marketing Specialist in Los Angeles to own and optimize multi-channel recruitment marketing campaigns across social, email, and career sites. You will turn data into actionable insights and partner with Talent Acquisition to meet local hiring goals.

The role emphasizes measurement, reporting, and collaboration with stakeholders to shape recruitment strategy and drive candidate quality and conversion.