Senior Recruitment Marketing Lead – Engineering Programs

University of Illinois Urbana-Champaign; Urbana (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

The Grainger College of Engineering at the University of Illinois Urbana-Champaign seeks a Marketing Coordination professional to lead recruitment marketing campaigns and collaborate with college units and external vendors. The role drives strategy, planning, execution, and performance analysis across paid and owned media.

Responsibilities include coordinating campaigns, managing relationships with media buyers and agencies, and delivering data-driven insights to improve recruitment outcomes.

Responsibilities

• Produce and implement marketing activities and initiatives that deliver on Grainger Engineering recruitment goals and strategic plans, ensuring budgets and deadlines are met.
• Create, write and coordinate marketing tactics including emails, direct mail, ads, webpages, print materials, collateral, social and paid media in support of recruitment marketing goals.
• Propose and implement new marketing strategies to positively impact unit goals.
• Use Asana project management to track and communicate progress and accountability.
• Coordinate with stakeholders across OMC and college units to ensure coordination and alignment of marketing initiatives.
• Serve as a primary contact for paid advertising in support of graduate program recruitment, building relationships with vendors and campus colleagues.
• Monitor industry trends and present insights and recommendations to leadership to enhance marketing strategies.
• Provide quality assurance on marketing materials produced for academic units and the college.

Job description

The Grainger College of Engineering at the University of Illinois Urbana-Champaign seeks a Marketing Coordination professional to lead recruitment marketing campaigns and collaborate with college units and external vendors. The role drives strategy, planning, execution, and performance analysis across paid and owned media.

Responsibilities include coordinating campaigns, managing relationships with media buyers and agencies, and delivering data-driven insights to improve recruitment outcomes.