Senior Quantitative Brand Insights Analyst

H.E.B.; San Antonio (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

H-E-B is seeking an Advanced Quantitative Brand Insights Analyst II to design, execute, and analyse quantitative consumer research that informs our private label portfolio. You will contribute to project scoping, survey design, statistical analysis, and data-driven reporting across Own Brand and Merchant teams.

Successful candidates will combine qual and quant methods, manage multiple projects, and communicate insights effectively to stakeholders.

Qualifications

• Bachelor's degree in Market Research or related field; master's a plus.
• 2+ years of quantitative research experience in retail or consumer-facing industry.
• 2+ years of experience using statistical software (R, SPSS, SAS, Python).
• Experience with collaborating with a range of stakeholders across functions.
• Exposure to qualitative research or mixed methodologies.

Responsibilities

• Design and execute primary consumer research, including surveys informing product/brand strategy.
• Participate in activation meetings to define objectives, methods, and timelines.
• Plan, write, and program quantitative questionnaires; ensure data accuracy.
• Analyze trends in structured and unstructured data with some direction.
• Create and present research reports with a clear, actionable data story.
• Communicate results to analysts and business stakeholders; collaborate on mixed-methods.
• Act as Voice of the Customer in cross-functional strategy meetings.

Skills

Survey design

Experimental design

Sampling methodologies

Data visualization

Interpersonal skills

Influence audiences

Education

Bachelor's degree in Market Research, Marketing Analytics, Statistics, or related field

Master's degree a plus

Tools

Sawtooth Software

Qualtrics

R

SAS

Python

SPSS

Excel

Job description

H-E-B is seeking an Advanced Quantitative Brand Insights Analyst II to design, execute, and analyse quantitative consumer research that informs our private label portfolio. You will contribute to project scoping, survey design, statistical analysis, and data-driven reporting across Own Brand and Merchant teams.

Successful candidates will combine qual and quant methods, manage multiple projects, and communicate insights effectively to stakeholders.