Senior Public Relations Officer (Remote)

Placements24; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work

Competitive compensation

Lead PR initiatives

Professional development

Virtual team culture

Brand visibility impact

Job summary

Placements24 is seeking a Senior Public Relations Officer for a fully remote role in the United States. You will shape and implement robust PR strategies to enhance brand image and public perception, manage media relations, and craft compelling narratives across channels.

You'll lead proactive outreach, write press materials, monitor coverage, and guide crisis communications. This position offers flexibility and opportunities to drive high-impact campaigns within a dynamic, forward-thinking

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6 years of progressive experience in public relations or media management.
• Demonstrated success in securing media coverage and managing brand reputation.
• Excellent written and verbal communication skills, with a talent for persuasive writing.
• Strong understanding of media relations, digital PR, and social media landscape.
• Proven ability to build and nurture relationships with media contacts.
• Experience with media monitoring and PR software is essential.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Strategic thinking and problem-solving capabilities.
• Proactive attitude and a commitment to achieving results.

Responsibilities

• Develop and execute strategic PR campaigns to meet organizational goals.
• Cultivate and maintain strong relationships with media representatives, journalists, and influencers.
• Write and disseminate press releases, media advisories, and other communications materials.
• Secure positive media placements and manage press inquiries efficiently.
• Monitor media coverage and analyze the effectiveness of PR initiatives.
• Develop and implement crisis communication plans as needed.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.
• Manage social media content and engagement strategies.
• Organize and coordinate PR events and press conferences (virtual or in-person where applicable).
• Provide insights and recommendations to leadership on PR matters.

Skills

Media relations

Press writing

Digital PR

Social media

Crisis communications

Relationship building

Strategic thinking

Time management

Remote work independence

Problem solving

Education

Bachelor's degree in Public Relations/Communications

Tools

PR software

Media monitoring tools

Job description

About the Role Our client, a leader in the Media & PR space, is seeking an experienced Senior Public Relations Officer for a fully remote position. This critical role involves shaping and implementing robust PR strategies to enhance our client's brand image and public perception. You will be responsible for managing media relations, crafting compelling narratives, and ensuring effective communication across various channels. The ideal candidate is a strategic thinker with a proven ability to generate positive media coverage and build strong relationships with stakeholders. This is an exceptional opportunity for a driven PR professional to work from home, contribute to impactful campaigns, and advance their career within a dynamic and forward-thinking organization. Embrace the freedom and flexibility of a remote role while making a significant contribution to our client's success.

Key Responsibilities

• Develop and execute strategic PR campaigns to meet organizational goals.
• Cultivate and maintain strong relationships with media representatives, journalists, and influencers.
• Write and disseminate press releases, media advisories, and other communications materials.
• Secure positive media placements and manage press inquiries efficiently.
• Monitor media coverage and analyze the effectiveness of PR initiatives.
• Develop and implement crisis communication plans as needed.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.
• Manage social media content and engagement strategies.
• Organize and coordinate PR events and press conferences (virtual or in-person where applicable).
• Provide insights and recommendations to leadership on PR matters.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6 years of progressive experience in public relations or media management.
• Demonstrated success in securing media coverage and managing brand reputation.
• Excellent written and verbal communication skills, with a talent for persuasive writing.
• Strong understanding of media relations, digital PR, and social media landscape.
• Proven ability to build and nurture relationships with media contacts.
• Experience with media monitoring and PR software is essential.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Strategic thinking and problem-solving capabilities.
• Proactive attitude and a commitment to achieving results.

Benefits

• Fully remote work arrangement, offering maximum flexibility and work-life balance.
• Competitive compensation package and potential for performance bonuses.
• Opportunity to lead PR initiatives for a respected company.
• Professional development and continuous learning opportunities.
• Supportive and collaborative virtual team culture.
• Direct impact on brand visibility and public perception.