Senior Publicist

Placements24; Queenstown (MD); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

Placements24 is seeking a highly experienced Senior Publicist to lead client campaigns from anywhere in the United States. This fully remote leadership role demands exceptional media relations, strategic storytelling, and the ability to mentor junior staff while delivering high-impact coverage across national and international outlets.

You will develop comprehensive PR strategies, manage high-profile accounts, guide crisis communications, and collaborate with marketing and digital teams to

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Master's degree preferred.
• 8+ years of progressive experience in public relations with focus on media relations and campaign management.
• Proven success leading PR strategies and securing major media placements.
• Exceptional written and verbal communication with persuasive storytelling.
• Extensive media contacts across sectors.

Responsibilities

• Develop and oversee comprehensive public relations strategies for a portfolio of clients.
• Lead media outreach efforts and maintain relationships with journalists and influencers.
• Craft compelling narratives, press releases, speeches, and other materials.
• Secure high-profile media placements in top-tier outlets.
• Manage crisis communications and provide strategic counsel.
• Analyze campaign performance and provide optimization recommendations.
• Mentor and guide junior publicists and PR staff.
• Develop and manage PR budgets and resources.
• Stay abreast of industry trends and advise clients on opportunities.
• Collaborate with marketing and digital teams for integrated campaigns.

Skills

Media relations

Leadership

Strategic thinking

Storytelling

Crisis management

Team management

Education

Bachelor's degree in PR/Communications

Master's degree preferred

Tools

PR software

Media monitoring tools

Digital platforms

Job description

About the Role

Our client is seeking a highly experienced and results-oriented Senior Publicist to join their team in a fully remote capacity. This is a leadership role for a seasoned PR professional who can develop and execute sophisticated communication strategies, manage high-profile client accounts, and drive significant media impact. You will be responsible for leading PR campaigns, mentoring junior staff, and serving as a key advisor to clients on all public relations matters. The ideal candidate will possess a deep understanding of the media landscape, exceptional strategic thinking, and a proven ability to secure top-tier media coverage. This remote position offers the ultimate flexibility, allowing you to leverage your extensive experience and leadership skills from any location. We are looking for an individual who is passionate about storytelling, possesses excellent media relations, and can thrive in a dynamic, results-driven environment. Your expertise will be crucial in shaping and amplifying our client's brand narrative and ensuring their message resonates with target audiences.

Key Responsibilities

• Develop and oversee comprehensive public relations strategies for a portfolio of clients.
• Lead media outreach efforts, cultivating and maintaining strong relationships with key journalists and influencers.
• Craft compelling narratives, press releases, speeches, and other communication materials.
• Secure high-profile media placements in top-tier national and international outlets.
• Manage crisis communications and provide strategic counsel to clients during sensitive situations.
• Analyze campaign performance and provide strategic recommendations for optimization.
• Mentor and guide junior publicists and PR staff, fostering a culture of excellence.
• Develop and manage PR budgets and resources effectively.
• Stay abreast of industry trends and advise clients on emerging communication opportunities.
• Collaborate with marketing and digital teams to ensure integrated campaign success.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Master's degree preferred.
• A minimum of 8 years of progressive experience in public relations, with a significant focus on media relations and campaign management.
• Demonstrated success in leading PR strategies for diverse clients and securing major media placements.
• Exceptional written and verbal communication skills, with a talent for persuasive storytelling.
• Extensive network of media contacts across various sectors.
• Proven experience in crisis management and reputation protection.
• Strong leadership and team management abilities.
• Excellent strategic thinking, problem-solving, and analytical skills.
• Proficiency in PR software, media monitoring tools, and digital communication platforms.
• Ability to work independently, manage a remote team, and deliver exceptional results.
• Adaptability and resilience in a fast-paced, evolving media environment.

Benefits

This remote leadership role offers a highly competitive annual salary of Rands, along with a comprehensive benefits package including executive-level medical aid and retirement benefits. Our client fosters a culture of continuous learning and professional development, providing opportunities for advanced training and leadership growth. Enjoy the ultimate flexibility and autonomy of a remote position while making a significant impact on prominent brands within the Media & PR industry. This is an unparalleled opportunity for a seasoned publicist to shape their career and contribute to impactful communication strategies from anywhere.