Associate Director, Digital Product Management – AI Products & Platform Engineering
Digitas North America
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Job summary
Digitas North America seeks an Associate Director, Digital Product Management for AI Products & Platform Engineering to shape our bespoke generative AI platform. You will partner with product managers, engineers, and stakeholders to implement features, manage operations, and ensure reliability.
You’ll lead agile teams, apply BDD/TDD, translate business needs into technical plans, monitor performance, and guide platform enhancements while staying current with AI and MarTech trends.
Qualifications
- Bachelor’s degree in CS/Engineering/IT or equivalent practical experience.
- 5+ years in technology roles supporting cross-functional development in agile environments.
- Hands-on experience with generative AI, ML, or related technologies.
- Familiarity with MarTech platforms, tools, and the digital marketing/advertising tech landscape.
- Proven ability to translate business requirements into technical plans and deliver results.
- Experience with modern web development and APIs, agile/Scrum methodologies.
Responsibilities
- Translate business needs into clear technical requirements and actionable tasks.
- Identify and recommend new features, functionalities, and integrations that align with platform goals.
- Stay current with generative AI and MarTech to inform best practices.
- Apply BDD and TDD methodologies, writing acceptance criteria using Gherkin formats.
- Collaborate with QA to develop comprehensive test cases.
- Oversee day-to-day management of agile development teams and sprints.
- Guide development best practices, coding standards, and agile processes.
- Support execution of product roadmap and delivery of new features on the platform.
- Provide hands-on technical oversight for new features and enhancements.
- Monitor platform performance and gather user feedback.
- Support integration of new tools, APIs, and vendor solutions.
- Communicate technical concepts clearly to stakeholders.
- Identify and resolve blockers to keep projects moving.
Skills
Education
Tools
Job description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Digitas is seeking a skilled and motivated Associate Director, Digital Product Management – AI Products & Platform Engineering to help shape and advance our bespoke generative AI platform. In this role, you’ll collaborate with cross-functional teams to deliver impactful AI-powered solutions for our agency and clients. You will work closely with product managers, engineers, and stakeholders to implement features, manage daily operations, and ensure the reliability and scalability of our AI tools and platforms.
- Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
- Identify and recommend new features, functionalities, partnerships, and integrations that align with platform goals and client needs.
- Stay current with generative AI, MarTech, and related technologies to inform best practices and recommend improvements.
- Apply Behavior Driven Development (BDD) and Test Driven Development (TDD) methodologies, gathering and defining business requirements and user stories, and writing acceptance criteria using Gherkin-style formats.
- Collaborate with the QA team to develop comprehensive and effective test cases.
- Oversee day-to-day management of agile development teams, including supporting stand-ups, sprint planning, and retrospectives.
- Guide the implementation of development best practices, coding standards, and agile processes to ensure quality and consistency.
- Partner with Product Managers to support the execution of the product roadmap and delivery of new features on our proprietary generative AI platform.
- Provide hands‑on technical oversight, troubleshooting, and problem-solving as new features and enhancements are developed.
- Monitor platform performance, gather user feedback, and support ongoing enhancements.
- Support integration of new tools, APIs, and vendor solutions, collaborating with architects and infrastructure teams as needed.
- Communicate technical concepts clearly to both technical and non-technical stakeholders.
- Identify and help resolve blockers to keep development teams on track and projects moving forward.
- Technically adept and passionate about Generative AI (and related tech), innovation, and delivering high‑quality solutions.
- [Become] A skilled expert in leveraging the features of our bespoke platform and applying prompt engineering techniques to enhance capabilities and support the Solutions team.
- Proficient in using a range of tools - including the Atlassian suite, Figma, and diagramming tools - to effectively manage and support fast‑paced development teams.
- Committed to learning and staying up‑to‑date with AI and MarTech trends.
- Collaborative and detail-oriented, with a proven ability to thrive in dynamic environments.
- Flexible and resourceful, able to adapt to changing business needs and priorities.
- Clear communicator who can explain technical concepts to a variety of audiences.
- Enjoys working hands‑on with teams, supporting both technical and project management needs.
We’re looking for strong, impactful work experience, which typically includes:
- Bachelor’s degree in Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience.
- 5+ years in technology roles, with experience supporting cross-functional development teams in an agile environment.
- Hands‑on experience with generative AI, machine learning, or related technologies.
- Familiarity with MarTech platforms, tools, and the digital marketing or advertising technology landscape.
- Proven ability to translate business requirements into actionable technical plans and deliver results.
- Experience with modern web development and/or software development processes and standards.
- Familiarity with web/application APIs.
- Experience supporting product or platform development, with exposure to agile/Scrum methodologies.
- Strong communication and collaboration skills.
- Ability to troubleshoot, problem‑solve, and support technical delivery across multiple projects.
- Experience in a professional services, agency, or consulting environment.
- Experience presenting technical concepts to clients or stakeholders.
- Experience using no/low-code platforms to create multi‑step agents/workflows.
2026-168782
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2027.
USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.
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