Senior Project Manager

VML; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Project Manager – Shopper Video to lead end-to-end shopper and retail video programs, ensuring on-time, on-budget delivery and top quality. The role requires 4–6 years in digital project management, agency experience, and data-driven decision making; proficiency with project tools is essential.

We offer a hybrid office model in Detroit, MI, with four days in the office and flexible scheduling.

Qualifications

• 4–6 years of experience in digital project management.
• Proven track record of successful campaign execution.
• Strong understanding of digital media planning, buying, and optimization.
• Agency experience required.

Responsibilities

• Lead end-to-end Shopper and Retail video production programs.
• Facilitate cross-functional program reviews and communications.
• Own program planning, milestones, and resource coordination.
• Oversee creative production lifecycle and approvals.
• Ensure governance, rights, and brand standards across assets.
• Drive continuous process improvements and best practices.

Skills

Digital project management

Campaign optimization

Analytical skills

Client management

Agency experience

Agile

Project management tools

Tools

Asana

Trello

Monday.com

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

SENIOR PROJECT MANAGER – Shopper Video

What You’ll Do

• Lead end-to-end Shopper and Retail video production programs, ensuring projects are delivered on time, within budget, and to the highest quality standards.
• Drive cross-functional alignment across agency teams team’s by facilitating program reviews, managing stakeholder communications, and resolving risks and roadblocks.
• Own program planning and execution, including roadmap development, milestone tracking, resource coordination, and overall program health reporting.
• Oversee the creative production lifecycle, including intake, review cycles, approvals, change management, and third‑party or legal review requirements.
• Ensure quality, compliance, and governance across all video assets, including content availability, usage rights, brand standards, and production processes.
• Champion operational excellence by leveraging production systems and tools, developing executive‑ready communications, and driving continuous process improvements and best practices.

Who You Are

• Excellent communicator: Clearly and concisely communicate project updates, challenges, and solutions to various stakeholders, including clients, internal teams, and vendors. Tailor communication style to the audience.
• Collaborative leader: Facilitate cross‑functional collaboration, lead project teams, and mentor junior members. Proactively identify and resolve conflicts.
• Agile and adaptable: Thrive in a fast‑paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
• Strategic thinker: Proactively identify opportunities to optimize campaigns and improve processes. Think critical and develop innovative solutions.
• Organized and detail‑oriented: Maintain meticulous organization and attention to detail in all aspects of project management, from planning to execution.
• Proficient in project management tools and software: Expert‑level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and other relevant software.

What You’ll Need

• 4-6 years of experience in digital project management: Demonstrated experience managing digital advertising campaigns across various channels (Paid Digital, Site, Social, Email). Experience with traditional advertising is a plus, but digital expertise is paramount.
• Proven track record of successful campaign execution: Provide examples of successfully launched and managed campaigns, highlighting key achievements and metrics.
• Deep understanding of digital marketing principles: Demonstrate a strong understanding of digital media planning, buying, campaign optimization, and performance analysis.
• Technical proficiency: Familiarity with ad trafficking, creative development processes, QA procedures, and troubleshooting techniques within digital advertising platforms.
• Strong analytical skills: Ability to analyze campaign data, identify trends, and make data‑driven recommendations to optimize performance.
• Client management experience: Experience building and maintaining strong client relationships, presenting campaign updates, and managing client expectations.
• Agency experience (required): Experience working within an agency environment and collaborating with various internal teams (Media, CRM, Creative, Account, AdOps, Analytics).

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, and X.