Senior Programmatic Leader for Pharma & Healthcare

Moon Rabbit; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Moon Rabbit is seeking a Programmatic Specialist to lead hands-on trading, activation, and optimization for a portfolio of pharmaceutical and healthcare campaigns. You will shape programmatic strategy and establish best practices within a small, rapidly growing team in the United States.

You will partner with media strategy, analytics, and client teams to design, execute, and report on high-impact campaigns across Display, OLV, CTV, and Audio, ensuring alignment with client KPIs and performance

Qualifications

• Minimum 4 years of hands-on programmatic trading experience in an agency, brand, or trading desk.
• Proven experience planning, executing, optimizing, and managing programmatic campaigns for pharma/healthcare clients.
• Direct, hands-on PulsePoint DSP experience; healthcare DSPs are a plus.
• Experience deploying campaigns across Display, Video, CTV, and Audio.
• Strong understanding of OE, PMP, PG, and related programmatic buying models.
• Knowledge of SPO, SSP strategy, and supply partners is beneficial.
• Experience sourcing third-party data and premium supply partners for campaigns.
• Familiarity with ad tech ecosystems, campaign measurement, and tracking methodologies.
• Strong analytics to interpret performance and recommend optimizations.
• Bachelor’s degree in relevant field preferred.

Responsibilities

• Act as the primary hands-on trader for self-service programmatic activations, managing daily setup, management, and optimization.
• Lead programmatic strategy across your book of business, co-creating plans with the media strategy team.
• Deploy campaigns across Display, Online Video, CTV, Audio, and emerging formats.
• Document and improve programmatic best practices and SOPs for growth.
• Monitor delivery and performance; troubleshoot pacing, tech, and platform issues.
• Analyze performance data with Analytics to drive insights and maximize results.
• Collaborate with internal teams to explain programmatic capabilities in meetings.
• Attend client meetings and translate metrics into strategic updates.

Skills

Programmatic Trading

DSP Expertise

Omnichannel Activation

Data & Inventory Partners

Excel & BI Tools

Education

Bachelor's degree in Marketing/Advertising/Communications/Data Analytics

Tools

PulsePoint DSP

Excel PivotTables

XLOOKUP/VLOOKUP

Tableau/Looker

SQL

Job description

Moon Rabbit is seeking a Programmatic Specialist to lead hands-on trading, activation, and optimization for a portfolio of pharmaceutical and healthcare campaigns. You will shape programmatic strategy and establish best practices within a small, rapidly growing team in the United States.

You will partner with media strategy, analytics, and client teams to design, execute, and report on high-impact campaigns across Display, OLV, CTV, and Audio, ensuring alignment with client KPIs and performance