Senior Programmatic Lead: Growth & Optimization

Quigley-Simpson; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Quigley-Simpson in Los Angeles seeks a Senior Manager, Programmatic, to lead and execute strategic digital media plans across display, video, and CTV. You will collaborate with clients and internal teams to optimize campaigns and drive awareness and acquisition.

This role requires 3-4 years in programmatic buying, strong DSP knowledge (Trade Desk, DV360), Excel proficiency, and excellent communication and analytical skills. You will mentor a team and help shape testing strategies.

Qualifications

• 3-4 years of direct programmatic platform media buying experience.
• Expert, hands-on knowledge of DSP platforms (Trade Desk, DV360).
• Proficiency in Excel (Pivot Tables, VLOOKUP).
• Strong communication and analytical skills for client relations and team collaboration.
• Understanding of optimization levers and testing across media buying platforms.

Responsibilities

• Provide programmatic thought leadership and execution strategy across agency lines of business.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee the execution of rigorous testing plans.
• Maintain and grow relationships with media vendors to stay current on platform updates, beta opportunities, and measurement.
• Handle daily campaign optimizations and oversee campaign pacing and budget management.
• Assist in development of client-facing campaign performance reports and insights.
• Contribute to inventory assessment and proposals for new client opportunities.
• Manage delivery of creative assets and campaign documentation for launches.
• Traffic campaign tags into DSPs and ad-serving platforms.
• Participate in cross-channel planning and performance reviews.

Skills

Programmatic buying

DSP platforms

Excel proficiency

Communication skills

Analytical skills

Team leadership

Education

Bachelor's degree or relevant experience

Tools

Trade Desk

DV360

Pivot Tables

VLOOKUP

Job description

Quigley-Simpson in Los Angeles seeks a Senior Manager, Programmatic, to lead and execute strategic digital media plans across display, video, and CTV. You will collaborate with clients and internal teams to optimize campaigns and drive awareness and acquisition.

This role requires 3-4 years in programmatic buying, strong DSP knowledge (Trade Desk, DV360), Excel proficiency, and excellent communication and analytical skills. You will mentor a team and help shape testing strategies.