Senior Manager, Programmatic

Quigley-Simpson; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Quigley-Simpson in Los Angeles seeks a Senior Manager, Programmatic, to lead and execute strategic digital media plans across display, video, and CTV. You will collaborate with clients and internal teams to optimize campaigns and drive awareness and acquisition.

This role requires 3-4 years in programmatic buying, strong DSP knowledge (Trade Desk, DV360), Excel proficiency, and excellent communication and analytical skills. You will mentor a team and help shape testing strategies.

Qualifications

• 3-4 years of direct programmatic platform media buying experience.
• Expert, hands-on knowledge of DSP platforms (Trade Desk, DV360).
• Proficiency in Excel (Pivot Tables, VLOOKUP).
• Strong communication and analytical skills for client relations and team collaboration.
• Understanding of optimization levers and testing across media buying platforms.

Responsibilities

• Provide programmatic thought leadership and execution strategy across agency lines of business.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee the execution of rigorous testing plans.
• Maintain and grow relationships with media vendors to stay current on platform updates, beta opportunities, and measurement.
• Handle daily campaign optimizations and oversee campaign pacing and budget management.
• Assist in development of client-facing campaign performance reports and insights.
• Contribute to inventory assessment and proposals for new client opportunities.
• Manage delivery of creative assets and campaign documentation for launches.
• Traffic campaign tags into DSPs and ad-serving platforms.
• Participate in cross-channel planning and performance reviews.

Skills

Programmatic buying

DSP platforms

Excel proficiency

Communication skills

Analytical skills

Team leadership

Education

Bachelor's degree or relevant experience

Tools

Trade Desk

DV360

Pivot Tables

VLOOKUP

Job description

Summary

Quigley is seeking a Senior Manager, Programmatic, to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, and CTV (DOOH and audio nice to have). The Programmatic Senior Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Core Accountabilities

Day to day, this role includes the following responsibilities:

• Provide programmatic thought leadership and execution strategy across agency lines of business
• Develop data and audience strategies for programmatic media plans
• Develop and oversee the execution of rigorous testing plans
• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels
• Handle daily campaign optimizations and oversee regular campaign pacing and budget management
• Assist in the development of client-facing campaign performance reports, including data quality and insight development
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments
• Actively participate in cross-channel/cross-team planning, project management, performance, and service integration

Mastery

• Able to communicate and present work with confidence and clarity

Academic/Educational Requirements

• Bachelor's degree or relevant experience

Required Skills/Experience

• 3-4 years of direct programmatic platform media buying experience
• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)
• Proficiency in Excel (Pivot Tables, VLOOKUP, etc.)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• A strong understanding of optimization levers and testing approaches across media buying platforms
• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
• Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
• Adept at leading a team and partnering across various departments