Senior Programmatic Director - Remote

Real Chemistry; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free snacks and company perks

Generous holiday and paid time off

Private medical, dental, and vision

LinkedIn Learning access

Great Place to Work certification

Job summary

Real Chemistry is seeking an Associate Director, Programmatic to lead programmatic activation strategy and end-to-end campaign management across display, video, audio, and CTV. You will oversee planning, setup, QA, launch, optimization, and reporting, serving as the activation lead for internal teams while aligning with client KPIs and budgets.

The role requires deep digital media experience, strong analytical and communication skills, and the ability to manage multiple clients and deadlines in

Qualifications

• 5-7+ years in digital media buying, campaign management, or media activation.
• 3-5+ years hands-on, in-platform programmatic experience.
• Strong knowledge of programmatic channels including display, video, audio, CTV.
• Experience with DSPs and ad ops tools (e.g., The Trade Desk, DV360, GCM/DoubleClick).
• Experience mentoring junior staff and leading client-facing deliverables.
• Healthcare, pharmaceutical, or agency media experience preferred.
• Bachelor’s degree or equivalent work experience preferred.

Responsibilities

• Lead tactical strategy, planning, execution, optimization, and day-to-day management of programmatic and digital media campaigns across key accounts.
• Manage campaign setup, QA, launch, maintenance, pacing, targeting, optimization, troubleshooting, and reporting across programmatic display, video, audio, CTV, and emerging channels.
• Ensure campaigns are activated on time, aligned with media plans and flighting, and optimized to meet client KPIs, business objectives, scope, and budget.
• Serve as the primary activation lead for internal teams, providing clear communication, timely updates, and accurate project management across campaign deliverables, requirements, timelines, and next steps.
• Analyze campaign performance to identify trends, surface issues, recommend optimizations, and translate results into actionable insights.
• Develop client-facing and internal deliverables, including planning materials, performance recaps, optimization summaries, recommendations, reporting slides, and wrap-up materials.
• Partner with Integrated Media, Analytics, Strategy, Ad Operations, Creative, Client Services, and vendors to ensure campaign needs are understood, executed smoothly, and measured appropriately.
• Manage vendor relationships, evaluate offerings and capabilities, support product trials and ad technology partnerships, and identify workflow improvements.
• Oversee creative QA, vendor specs, UTM creation, campaign taxonomy, tracking requirements, trafficking needs, platform setup, billing, and actualization with cross-functional teams.
• Maintain and improve SOPs, QA standards, and best practices to drive consistency, accuracy, client satisfaction, and team efficiency.
• Manage, mentor, train, and support Managers, Associates, and junior team members with clear roles and delegation.
• Stay current on industry trends, platform updates, optimization algorithms, emerging ad technology, and programmatic best practices.

Skills

Digital media buying

Campaign management

Ad operations

Programmatic platforms

Analytical skills

Communication skills

Mentorship

Education

Bachelor’s degree or equivalent work experience

Tools

GCM/DoubleClick

The Trade Desk

DV360

Google Analytics

MediaOcean

Job description

Real Chemistry is seeking an Associate Director, Programmatic to lead programmatic activation strategy and end-to-end campaign management across display, video, audio, and CTV. You will oversee planning, setup, QA, launch, optimization, and reporting, serving as the activation lead for internal teams while aligning with client KPIs and budgets.

The role requires deep digital media experience, strong analytical and communication skills, and the ability to manage multiple clients and deadlines in