Senior Programmatic Campaign Lead

Razorfish; Birmingham (MI); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Paid Family Care

Adoption Support

Pet Adoption Support

Wellness Reimbursements

Tuition Assistance

Flexible Time Off

Matching Gifts

Work Your World

Employee Resource Groups

Job summary

Razorfish in the United States is seeking a Programmatic Supervisor to oversee daily execution, optimization, and performance of programmatic digital media campaigns across display, video, CTV, audio, and native formats.

You will lead hands-on work in DSPs such as The Trade Desk, DV360, Yahoo DSP, and Amazon DSP, guiding junior teammates and collaborating with strategy, analytics, ad operations, and creative teams.

Qualifications

• 5+ years of directly related experience in the programmatic media space.
• 2+ years of experience managing a team.
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP and AAP and Facebook and Twitter APIs.
• Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management.
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong analytics, organizational, and communication skills.
• Strong client facing experience with the ability to identify risks and effectively manage through issues.
• Strong project management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Responsibilities

• Manage junior team member/s responsible for the client's media buys in the DSPs
• Direct the execution of programmatic deliverables to meet/exceed expectations
• Solid knowledge of the programmatic landscape – system setups on both DSPs, SSPs, publishers, etc.
• Develop, grow, and maintain relationships through exceptional client service
• Contribute to creation of action plans for achieving and measuring digital media success, including optimization strategies to achieve key KPIs
• Advocate for the value of programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
• Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
• Partner with analytics team on campaign measurement reporting and insights generation
• Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Lead and assist in coaching, managing, and educating a team of coordinators and planners

Skills

Programmatic leadership

Campaign optimization

Analytics

Team leadership

Client communication

Tools

The Trade Desk

DoubleClick Bid Manager

TTD

AOP

AAP

Facebook APIs

Twitter APIs

Job description

Razorfish in the United States is seeking a Programmatic Supervisor to oversee daily execution, optimization, and performance of programmatic digital media campaigns across display, video, CTV, audio, and native formats.

You will lead hands-on work in DSPs such as The Trade Desk, DV360, Yahoo DSP, and Amazon DSP, guiding junior teammates and collaborating with strategy, analytics, ad operations, and creative teams.