Senior Programmatic Channel Marketing Lead

Aumni; New York (NY); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Comprehensive health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

TwinThread in New York is looking for a Programmatic Channel Marketing Senior Associate to lead the planning, execution, and optimization of complex digital advertising campaigns. This role involves mentoring junior team members and collaborating to enhance campaign performance using advanced techniques.

The ideal candidate should have over 4 years of experience in paid media management and a strong background with platforms such as DV360 and The Trade Desk. A robust rewards package, including health benefits and flexible working conditions, is part of the offer.

Qualifications

• 4+ years of hands-on experience in paid media and programmatic campaign management.
• Advanced proficiency with ad tech delivery and reporting platforms.
• Proven ability to work independently and lead collaborative projects.

Responsibilities

• Independently manage execution, monitoring, and optimization of paid media campaigns.
• Analyze complex campaign data and recommend optimizations to maximize ROI.
• Mentor and train junior analysts and associates.

Skills

Analytical skills

Project management

Communication skills

Multi-tasking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Excel

Job description

TwinThread in New York is looking for a Programmatic Channel Marketing Senior Associate to lead the planning, execution, and optimization of complex digital advertising campaigns. This role involves mentoring junior team members and collaborating to enhance campaign performance using advanced techniques.

The ideal candidate should have over 4 years of experience in paid media management and a strong background with platforms such as DV360 and The Trade Desk. A robust rewards package, including health benefits and flexible working conditions, is part of the offer.