Senior Programmatic Campaign Lead — Remote-First

Wpromote; United States; Remote; USD 84,000 - 97,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Winter holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Senior Programmatic Manager to lead strategy and execution of programmatic campaigns across major DSPs such as The Trade Desk, DV360, and Amazon DSP. You will translate data into actionable insights and drive optimization to maximize ROI.

You will collaborate with media planning, creative, and analytics teams, manage budgets, and evaluate emerging technologies. A remote-friendly, flexible benefits package supports work‑life balance.

Qualifications

• 4+ years of directly related experience in programmatic advertising.
• Strong knowledge of DSPs, SSPs, data providers, and audience targeting.
• Proven track record with programmatic campaigns across multiple channels.
• Analytical skills for data analysis, reporting, and optimization.
• Understanding of measurement and attribution methodologies.
• Experience collaborating with cross-functional teams.
• Excellent communication and presentation abilities.
• Ability to build and nurture partner relationships.
• Proactive, results-oriented mindset with a drive for innovation.
• D2C industry experience is highly preferred.

Responsibilities

• Executing programmatic strategies aligned to campaign objectives and KPIs.
• Implementing best practices across campaign setup, targeting, optimization, and reporting.
• Staying current with trends, tech, and best practices in programmatic.
• Evaluating programmatic tech partners including DSPs, SSPs, and data providers.
• Developing a measurement framework to assess performance and ROI.
• Collaborating with media planning, creative, and analytics teams for integration.
• Building and maintaining relationships with programmatic partners.
• Identifying new programmatic opportunities and technologies.
• Contributing to strategic recommendations and performance reports.
• Managing budgets to ensure optimal resource allocation.
• Driving ongoing optimization and troubleshooting programmatic issues.

Skills

Programmatic advertising

DSPs expertise

Data analysis

Measurement & attribution

Cross-functional collaboration

Communication skills

Relationship building

Proactive & results-driven

D2C industry experience

Tools

The Trade Desk (TTD)

DV360

Amazon DSP

SSPs

Data providers

Job description

Wpromote is seeking a Senior Programmatic Manager to lead strategy and execution of programmatic campaigns across major DSPs such as The Trade Desk, DV360, and Amazon DSP. You will translate data into actionable insights and drive optimization to maximize ROI.

You will collaborate with media planning, creative, and analytics teams, manage budgets, and evaluate emerging technologies. A remote-friendly, flexible benefits package supports work‑life balance.