Senior Programmatic Analyst: Campaign Strategy & Optimization

Publicis Groupe Holdings B.V; Birmingham (MI); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k)

Flexible time off

Job summary

Publicis Groupe Holdings B.V is seeking a Programmatic Senior Analyst in Birmingham, Michigan to manage and optimize online media campaigns for clients. This dual-role requires strong analytical thinking and exceptional communication skills, focusing on both campaign execution and strategic information generation.

The ideal candidate will have at least 1–2 years of programmatic experience and knowledge of ad technologies such as The Trade Desk and DoubleClick, along with a proficiency in Microsoft Excel. The company offers an inclusive benefits package and competitive salary.

Qualifications

• 1–2+ years of programmatic experience working with RTB, DSPs, ad exchanges, and verification partners.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Excel.

Responsibilities

• Execute, manage, and optimize online media campaigns.
• Maintain and organize campaign-specific materials.
• Handle daily campaign maintenance tasks.

Skills

Programmatic experience

Analytical skills

Communication skills

Project management

Microsoft Office Suite

Tools

The Trade Desk

DoubleClick Bid Manager

Facebook and X APIs

Job description

Publicis Groupe Holdings B.V is seeking a Programmatic Senior Analyst in Birmingham, Michigan to manage and optimize online media campaigns for clients. This dual-role requires strong analytical thinking and exceptional communication skills, focusing on both campaign execution and strategic information generation.

The ideal candidate will have at least 1–2 years of programmatic experience and knowledge of ad technologies such as The Trade Desk and DoubleClick, along with a proficiency in Microsoft Excel. The company offers an inclusive benefits package and competitive salary.