Senior Programmatic Advertising Lead

Ellenco Estágios e Treinamentos; Austin (TX); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Open leave (paid time off)

Paid Leave for new parents

Health insurance (including dental and

Vision

Flex Spending Plan

Employee Assistance Program

401K with company matching

Tuition Reimbursement Program

Professional development opportunities

Rewards and recognition programs

Office Hours

Job summary

Optimal is seeking an ambitious Programmatic Advertising Manager to lead programmatic strategy and execution across DV360, The Trade Desk, and StackAdapt in a hybrid Austin office environment.

You will grow the programmatic team, oversee junior members, and drive client results through data-driven optimizations, creative testing, and strong vendor relationships. Expect collaboration with multiple internal teams and strategic leadership.

Qualifications

• 4+ years of full-time, hands-on programmatic advertising experience.
• Experience managing high campaign volume across programmatic media.
• Proficient with The Trade Desk, DV360, StackAdapt, Power BI, and Google Analytics.
• Experience with other DSPs and Campaign Manager 360 is a plus.
• Strong Excel and PowerPoint skills.
• Excellent written and verbal communication.

Responsibilities

• Programmatic Strategy – plan budgets across top channels and identify opportunities to test new channels and audiences.
• Campaign Management & Optimization – manage campaigns and adjust to meet client KPIs.
• Budget Allocation & Pacing – manage monthly budgets and monitor pacing for optimal spend.
• Reporting & Analysis – analyze performance and present insights using DV360, The Trade Desk, StackAdapt, Power BI, and Analytics tools.
• Collaboration – work with leadership and internal teams to develop strategies and optimizations.
• Team Member Development – mentor junior programmatic associates and support career growth.
• Creative Ideation – guide creative testing to improve performance.
• Innovation – test new inventory sources, channels, and audiences to drive results.
• Work with Industry Experts and Vendors – strengthen vendor relationships and leverage capabilities.

Skills

Analytical skills

Strong communication

Strategic thinking

Education

Bachelor’s degree in Business/Marketing/Advertising/Statistics/Analytics

Tools

The Trade Desk

DV360

StackAdapt

Microsoft Power BI

Google Analytics

Campaign Manager 360

Excel

PowerPoint

Job description

Optimal is seeking an ambitious Programmatic Advertising Manager to lead programmatic strategy and execution across DV360, The Trade Desk, and StackAdapt in a hybrid Austin office environment.

You will grow the programmatic team, oversee junior members, and drive client results through data-driven optimizations, creative testing, and strong vendor relationships. Expect collaboration with multiple internal teams and strategic leadership.