Senior Program Manager, Marketing Strategy & Operations

Branch; Mountain View, Northern (CA, KY); Hybrid; USD 160,000 - 175,000; Full time

Job summary

Branch is seeking a Senior Program Manager, Marketing Strategy & Operations in Mountain View, CA to be the glue between marketing and the rest of the company, reporting to the VP of Marketing. You will own the calendar, operating rhythm, cross-functional programs, launches, and the events that move our biggest bets forward.

You will collaborate with the VP, guiding the 25-person marketing team including contractors, translating strategy into milestones, and keeping moving parts aligned with high

Qualifications

• 5+ years in marketing program management, marketing/business operations, or similar.
• Track record running cross-functional programs and launches end to end.
• Experience supporting a senior leader directly (calendar, prep, priority mgmt).
• Strong operating instincts; builds cadences, calendars, processes adopted by a team.
• Excellent project management and organization with many moving parts.
• Experience planning team events or offsites, including budgets.
• Ability to influence senior stakeholders without authority.
• Strong written communication; clear project briefs and executive updates.
• Comfort with budgets and planning; owns planning process and budget adherence.
• Fluency with AI and modern work tools to speed up coordination and prep.
• High discretion and judgment due to sensitive team information.

Responsibilities

• Own the marketing operating rhythm: planning cadence, weekly/monthly reviews, RBs and leadership meetings.
• Build and run an integrated marketing calendar across campaigns, launches, events, content.
• Drive accountability: track goals and program status; surface what's on track or slipping.
• Project-manage cross-functional programs and product launches end to end.
• Be the connective tissue across marketing, sales, product, and RevOps.
• Plan and execute team events from vendor selection through on-site logistics.

Skills

Marketing program management

Cross-functional leadership

Senior leader support

Operating rhythm design

Project management

Budgeting & planning

Event planning

Stakeholder influence

Executive communication

AI-enabled tooling

Discretion & judgment

Team collaboration

Tools

AI tools

Job description

Senior Program Manager, Marketing Strategy & Operations

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

As a Senior Program Manager, Marketing Strategy & Operations at Branch

You will be the glue that holds marketing together, the connective tissue between marketing and the rest of the company, and a direct partner to the VP of Marketing in running her day-to-day operation. You'll own how the team plans, prioritizes, and runs: the calendar, the operating rhythm, the cross-functional programs and launches that move our biggest bets forward, and the events that bring the team together.

You'll also work closely with the VP herself, helping manage her priorities, preparing her for key meetings, and giving her visibility into how the 25-person marketing team (including 8-9 contractors) is structured and resourced as she continues to evaluate the org. This is a high-trust, high-ownership role for someone who loves turning strategy into a plan, keeping a lot of moving parts on track, and making both a leader and a team run better every quarter.

You'll report directly to the VP of Marketing and work across every marketing team, and with sales, product, and RevOps.

As a Senior Program Manager, Marketing Strategy & Operations, you’ll get to:

Partner with the VP

• Help manage the VP's priorities and calendar; prepare her for key meetings (leadership team, cross-functional reviews, exec updates) with briefing materials and follow-up tracking.
• Represent the VP in meetings where appropriate, ensuring context and decisions flow accurately in both directions.
• Support the VP's ongoing assessment of team structure by helping organize visibility into roles, workload, and the contractor mix across the 25-person team.

Own the Operating Rhythm

• Own the marketing operating rhythm: planning cadence, weekly and monthly reviews, quarterly business reviews, and leadership meetings. Keep them focused and moving.
• Build and run one integrated marketing calendar across campaigns, launches, events, and content, so the whole team is working from a single source of truth.
• Drive accountability — track goals and program status, and surface clearly what's on track, what's slipping, and what needs a decision.

Run Cross-Functional Programs & Launches

• Project-manage the biggest cross-functional programs and product launches end to end: scope, timeline, owners, dependencies, risks, and the follow-through that gets them shipped.
• Be the connective tissue across marketing (growth, corporate, product marketing, comms, field, and ops) and with sales, product, and RevOps, so work doesn't fall through the seams.
• Turn strategy into plans, take the VP's priorities and translate them into clear milestones, owners, and timelines the team can run with.

Own Events, End to End

• Plan and execute marketing team events (offsites, team days, all-hands) from vendor selection through on-site logistics, not just calendaring them, but running them.

Budget & Planning

• Support marketing planning and the budget process alongside the VP and Finance: keep the programs budget current, track spend against plan, and flag risks early.
• Prepare leadership and executive materials: QBRs, all-hands, and cross-functional readouts.

Process & Tools

• Find the friction in how the team works and fix the process behind it, not just the symptom.
• Use AI tools to run all of this faster, status rollups, meeting prep, project tracking, and reporting.

You'll be a good fit if you have:

• 5+ years in marketing program management, marketing/business operations, or a program/PMO or Chief-of-Staff-style role, ideally in a B2B or SaaS environment.
• A track record running cross-functional programs and launches end to end, on time, across multiple teams.
• Experience supporting a senior leader directly (calendar, meeting prep, priority management) is a strong plus.
• Strong operating instincts, you build cadences, calendars, and processes that make a team run better, and that people actually adopt.
• Excellent project management and organization; you hold a lot of moving parts at once without dropping any.
• Experience planning and executing team events or offsites, including vendor and budget management.
• The ability to work across senior stakeholders and influence without authority.
• Strong written communication, you can produce a crisp executive update and a clear project brief with equal ease.
• Comfort with budgets and planning; you can own a planning process and keep spend on track.
• Fluency with AI and modern work tools to speed up coordination, reporting, and prep.
• High discretion and judgment, this role will have visibility into sensitive team and organizational information.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well‑being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth‑focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award‑winning employer headquartered in Mountain View, CA. World‑class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:

For more information on the data that Branch will collect throughyour application, and how we use, share, delete, and retain that information as part of our recruitment and employmentefforts, please see ourHR Privacy Policy.

The pay range for this role is:

160,000 - 175,000 USD per year (California HQ)

160,000 - 175,000 USD per year (Texas - Austin)

160,000 - 175,000 USD per year (New York - NYC)