Senior Product & Solutions Marketing Manager

Vizient; Chicago (IL); On-site; USD 89,000 - 156,000; Full time

Job summary

Vizient is seeking a go-to-market leader to drive strategy and execution for high-priority healthcare solutions. You will connect market insights, buyer needs, product strategy, and commercial priorities into differentiated positioning and rigorous launch plans.

As a strategic individual contributor, you will partner with cross-functional stakeholders, accelerate awareness, adoption, and revenue, and shape messaging for enterprise buyers across campaigns, content, and events.

Qualifications

• Mastery of go-to-market strategy for enterprise SaaS and healthcare solutions.
• Experience leading cross-functional launches with product, sales, and enablement teams.
• Ability to translate market insights into differentiated messaging and narratives.
• Proven track record of measurable business outcomes through launches.
• Strong understanding of healthcare executive audiences and buyer journeys.
• Willingness to travel.

Responsibilities

• Lead go-to-market strategy for complex products and major launches.
• Develop positioning, value propositions, and messaging for healthcare buyers.
• Manage end-to-end launch planning and execution.
• Integrate market and customer insights into product and commercialization plans.
• Collaborate with product, sales, and enablement to create sales tools.
• Align campaigns and content with positioning and priorities.
• Analyze market trends and performance to optimize GTM effectiveness.
• Influence senior leadership with insight-driven recommendations.
• Define, track, and communicate product marketing metrics.

Skills

Go-to-market strategy

Healthcare marketing

Enterprise SaaS

Product marketing

Stakeholder collaboration

Storytelling

Education

Relevant degree preferred

Job description

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary

In this role, you will lead go-to-market strategy and execution for high-priority healthcare solutions. You will serve as a strategic individual contributor who connects market insight, buyer needs, product strategy, and commercial priorities into differentiated positioning, compelling narratives, rigorous launch plans, and measurable go-to-market impact. You will partner with cross-functional stakeholders to bring audience, industry, competitive, and customer insights into the commercialization process while helping accelerate awareness, adoption, pipeline growth, and revenue performance.

Responsibilities

• Lead go-to-market strategy for complex products, solution portfolios, strategic initiatives, major launches, and priority growth areas.
• Develop positioning frameworks, value propositions, portfolio narratives, persona-based messaging, use-case messaging, and differentiated solution stories for healthcare executive and enterprise buying audiences.
• Manage end-to-end launch strategy and execution, including market assessment, launch planning, stakeholder alignment, readiness activities, enablement coordination, and post-launch evaluation.
• Integrate market, buyer, competitive, and customer insights into product strategy, commercialization planning, roadmap discussions, and business prioritization.
• Partner with product management to identify market opportunities, refine product value, define target audiences, and translate capabilities into commercially relevant messaging.
• Collaborate with sales, account management, and enablement teams to create talk tracks, executive conversation guides, battle cards, objection-handling resources, training materials, and buyer-specific value stories.
• Align campaigns, thought leadership, content, events, digital channels, and client communications with product positioning and commercial priorities.
• Analyze market trends, competitive activity, customer feedback, win/loss insights, pipeline performance, launch outcomes, and content utilization to optimize go-to-market effectiveness.
• Influence senior leaders and cross-functional stakeholders through insight-driven recommendations that improve market fit, commercial readiness, launch quality, and business impact.
• Define, track, and communicate product marketing performance metrics while managing multiple high-visibility priorities in a fast-paced, matrixed environment.

Qualifications

• Relevant degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing, solutions marketing, or commercial enablement, preferably within healthcare.
• Experience leading go-to-market strategy for enterprise SaaS, data and analytics platforms, AI-enabled solutions, healthcare technology, advisory solutions, or other complex B2B offerings.
• Proven ability to develop positioning, messaging, product narratives, launch strategies, and enablement resources that drive measurable business outcomes.
• Strong understanding of enterprise sales cycles, complex buying committees, healthcare executive audiences, and buyer journey dynamics.
• Strong analytical and problem-solving skills with the ability to synthesize market research, customer insights, competitive intelligence, sales feedback, and performance data into actionable recommendations.
• Excellent storytelling, written, verbal, presentation, and executive communication skills.
• Ability to influence senior leaders and cross-functional partners without direct authority while balancing strategic thinking and hands-on execution.
• Willingness to travel.

Estimated Hiring Range

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.
This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.