Senior Marketing Automation Specialist

Markel Service Inc.; Richmond (VA); On-site; USD 73,000 - 152,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Employee Stock Purchase Plan

Paid time off & holidays

Job summary

Markel Corporation is seeking a Senior Marketing Automation Specialist to design, implement, and optimize automated marketing programs and customer journeys across digital channels. You will partner with marketing teams to translate business needs into scalable automation, collaborating with Digital Marketing, Content, Analytics, Data, and Technology teams to drive platform optimization and measurement.

The role emphasizes hands-on execution, governance, and enablement of marketing automation

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or related discipline
• Certification in Google or related marketing tech is a plus
• 6+ years in marketing automation, email, lifecycle marketing or related field
• Strong knowledge of digital marketing concepts and tools
• HTML/CSS knowledge preferred
• Strong analytical and communication skills
• Ability to work independently and cross-functionally

Responsibilities

• Design, build, test, launch, and optimize automated marketing programs and customer journeys.
• Translate objectives into scalable workflows, triggers, audiences, and automation requirements.
• Identify opportunities to automate repetitive activities and improve processes.
• Develop reusable automation approaches for multiple segments and journeys.
• Lead complex automation initiatives end-to-end from requirements to launch and optimization.
• Lead complex email campaigns and automated communications.

Skills

Marketing automation

Email marketing

Lifecycle marketing

HubSpot

Salesforce Marketing Cloud

HTML & CSS

Analytics

Stakeholder management

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Job description

What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. Join us and play your part in something special!

The Senior Marketing Automation Specialist is a senior individual contributor responsible for executing, optimizing, and advancing marketing automation, email marketing, and lifecycle marketing capabilities across Markel. The role partners with segment marketing teams to translate business and customer needs into scalable automated campaigns and journeys, while working closely with Digital Marketing, Content, Analytics, Data, and Technology teams on platform, integration, measurement, and optimization requirements. Operating within the strategy, governance, and priorities established by the Marketing Automation & MarTech Manager, this role serves as a hands-on subject-matter expert who independently leads and implements complex initiatives while also helping Markel to use marketing technology more consistently, efficiently, and effectively.

Key Responsibilities

• Marketing Automation & Lifecycle Marketing
  • Design, build, test, launch, and optimize automated marketing programs and customer journeys.
  • Translate marketing objectives into scalable workflows, triggers, audience logic, and automation requirements.
  • Identify opportunities to automate repetitive marketing activities and improve existing processes.
  • Develop reusable automation approaches that can support multiple segments, campaigns, or customer journeys.
  • Lead complex automation initiatives from requirements through launch and optimization.
• Email Marketing
  • Lead the execution and optimization of complex email campaigns and automated communications.
  • Apply email marketing standards and best practices across campaign development, testing, deployment, and optimization.
  • Partner with segment marketers on targeting, segmentation, sequencing, and lifecycle communication strategies.
  • Coordinate campaign dependencies across Content, Digital Experience, Analytics, Data, Technology, and other stakeholders.
  • Identify opportunities to improve engagement and effectiveness through testing and performance analysis.
• MarTech Platform Enablement
  • Serve as a senior functional subject‑matter expert for HubSpot and other applicable marketing technologies.
  • Translate business and marketing needs into platform and functional requirements.
  • Identify opportunities to better utilize existing platform capabilities.
  • Create reusable workflows, templates, documentation, and operating practices.
  • Support consistent and scalable adoption of marketing automation capabilities across business segments.
• Platform Integration & Data Enablement
  • Partner with Technology and Data teams to define marketing requirements for integrations between marketing platforms, websites, data sources, and other systems.
  • Identify data, consent, privacy, measurement, and technology dependencies affecting campaigns and automated journeys.
  • Participate in solution design, requirements definition, testing, and implementation from the marketing perspective.
  • Validate that integrations and platform enhancements meet defined marketing use cases.
  • Support troubleshooting and continuous improvement of integrated marketing processes.
• Measurement & Optimization
  • Partner with Digital Analytics to establish measurement requirements for campaigns, automation, and lifecycle programs.
  • Monitor performance and identify opportunities to improve targeting, journey design, sequencing, content, and engagement.
  • Establish test‑and‑learn practices for email and automation.
  • Translate performance findings into actionable recommendations.
  • Apply insights from completed campaigns to improve future automation and lifecycle programs.
• Governance & Marketing Enablement
  • Apply established MarTech, privacy, brand, accessibility, and digital governance standards.
  • Help develop and maintain operating procedures, documentation, templates, and quality standards.
  • Promote consistent use of marketing automation platforms and processes across Markel segments.
  • Provide subject‑matter expertise, guidance, and knowledge sharing to marketers using automation capabilities.
  • Identify recurring needs that can be solved through reusable capabilities rather than one‑off solutions.

Qualifications & Skill Sets

• Education Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or equivalent relevant experience.
• Certification Google or related marketing technology related certifications are a plus.
• Work Experience Minimum of 6 years of progressively responsible experience in marketing automation, email marketing, lifecycle marketing, digital marketing, or a related field.
• Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing.
• Strong knowledge of HTML and CSS preferred.
• Solid understanding of analytics with the ability to generate and interpret reports to make data‑driven decisions.
• Excellent written and verbal communication skills.
• Excellent project management and time management skills.
• Strong analytical, problem‑solving, communication, and stakeholder‑management skills with a focus on innovative and result‑oriented approaches.
• Ability to work independently and as part of a team, managing multiple projects, cross‑functional initiatives and deadlines effectively.
• Up‑to‑date knowledge of industry trends, digital marketing best practices, and emerging technologies.
• Hands‑on experience with enterprise marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, or comparable technology.
• Demonstrated experience creating and optimizing automated campaigns, workflows, and customer journeys.
• Working knowledge of audience segmentation, targeting, campaign measurement, and performance optimization.
• Experience translating marketing needs into functional requirements for technology, data, or platform teams.
• Ability to operate effectively across Marketing, Digital, Technology, Data, and business teams.

US Work Authorization

US Work Authorization required.

Markel does not provide visa sponsorship for this position, now or in the future.

Pay Information

The salary range for this position is $73,100.00 - $152,400.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.

Who we are

Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We’re all about people | We win together | We strive for better

We enjoy the everyday | We think further

What’s in it for you

In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work. We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.

• All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
• We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law.