Manager, Product Implementation

Blue Shield of California; California; Hybrid; USD 115,000 - 172,000; Full time

Benefits offered by this job

Hybrid work model

In-office two days per week

Job summary

Blue Shield of California is seeking an experienced Manager for the Product Lifecycle team to drive 3–5 year roadmaps, oversee regulated materials, and coordinate changes with cross-functional partners across Sales, Product, Network, Legal, and Configuration. You will ensure timely delivery of mandated member-facing communications and lead complex projects in a hybrid office setting.

The role requires strong leadership, regulatory knowledge in health insurance marketing, and the ability to

Qualifications

• Bachelor’s degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years prior relevant experience
• 2 years prior people management experience gained as a team leader, supervisor, project/program manager, or manager of contingent workers
• Strong interpersonal, negotiation and communications (verbal, written & presentation) skills
• Ability to multitask with multiple deadlines and/or milestone requirements
• Good analytical and quantitative skills with ability to use advanced features of Excel, PowerPoint and Word
• Understands basic management approaches such as work scheduling, prioritizing, coaching and process execution, work organization, risk management and delegation
• Knowledge of legal, brand and regulatory compliance requirements for marketing health insurance plans
• Demonstrated leadership ability to lead direct reports and/or facilitate cross-functional marketing or project teams

Responsibilities

• Oversee the following business areas: Medicare Advantage (Individual & Group), Medicare Supplement, and Medi-Cal
• With support from the Director, help determine the 3–5-year roadmap for Group Medicare Implementation, team structure, and accountabilities
• Function as Subject Matter Expert for planning Group Medicare End to End implementation.
• Guide requirements and execution of process and system changes supporting cycle and non‑standard product builds
• Coordinate policy and process updates with cross‑functional partners including Sales, Product, Network, Legal, and Configuration teams
• Support opportunities to automate mandated materials
• Be responsible for successful mandated material implementation including technical and artistic phases, materials, and vendor service agreements are completed and results are communicated to management and team members
• Be responsible for managing key projects and ensuring outcomes are shared across the organization setting operational initiatives and assignments on a weekly basis
• Participate in cross-functional and project teams developing and implementing new marketing strategies, processes, and tools
• Be responsible for making improvements and modifications to operating policies to enhance performance of the department

Job description

Job Description

Your Role

Product Lifecycle team drives Sr. Markets product cycle implementation, regulated material development, change management, filing, and mandates. The Manager will report to the Director. In this role you will manage, and update regulated member and/or broker materials according to our mandated requirements and customer experience for accurate and timely delivery of regulated or member facing communications.

Responsibilities

• Oversee the following business areas: Medicare Advantage (Individual & Group), Medicare Supplement, and Medi-Cal
• With support from the Director, help determine the 3–5-year roadmap for Group Medicare Implementation, team structure, and accountabilities
• Function as Subject Matter Expert for planning Group Medicare End to End implementation.
• Guide requirements and execution of process and system changes supporting cycle and non‑standard product builds
• Coordinate policy and process updates with cross‑functional partners including Sales, Product, Network, Legal, and Configuration teams
• Support opportunities to automate mandated materials
• Be responsible for successful mandated material implementation including technical and artistic phases, materials, and vendor service agreements are completed and results are communicated to management and team members
• Be responsible for managing key projects and ensuring outcomes are shared across the organization setting operational initiatives and assignments on a weekly basis
• Participate in cross-functional and project teams developing and implementing new marketing strategies, processes, and tools
• Be responsible for making improvements and modifications to operating policies to enhance performance of the department

Qualifications

• Bachelor’s degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years prior relevant experience
• 2 years prior people management experience gained as a team leader, supervisor, project/program manager, or manager of contingent workers
• Strong interpersonal, negotiation and communications (verbal, written & presentation) skills
• Ability to multitask with multiple deadlines and/or milestone requirements
• Good analytical and quantitative skills with ability to use advanced features of Excel, PowerPoint and Word
• Understands basic management approaches such as work scheduling, prioritizing, coaching and process execution, work organization, risk management and delegation
• Knowledge of legal, brand and regulatory compliance requirements for marketing health insurance plans
• Demonstrated leadership ability to lead direct reports and/or facilitate cross-functional marketing or project teams

Hybrid

Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

Physical Requirements

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

JOB INFO

Job Identification : 20261859

Job Category : Marketing and Product Management

Posting Date : 2026-10-30T17:20:01+00:00

Job Schedule : Full time

Locations :

Rancho Cordova, CA, United States

Long Beach, CA, United States

El Dorado Hills, CA, United States

Oakland, CA, United States

Redding, CA, United States

San Diego, CA, United States

Woodland Hills, CA, United States

Pay Range for California : $114500.00 to $171800.00

Pay Range for Bay Area : $129100.00 to $193700.00

Note : Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.

Role can be filled by a candidate requiring sponsorship : No