Senior Product Marketing Manager - ZPA

Zscaler; California; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Zscaler is seeking a Sr. Product Marketing Manager to lead GTM, messaging, and cross-functional collaboration for ZPA.

Based in San Jose, CA with a hybrid work arrangement, you will drive demand, craft compelling collateral, and partner with product management to translate technical outputs into customer value. You will own launches, enable sales with effective tools, and contribute to the growth of Zscaler's cloud security leadership.

Qualifications

• 7+ years in enterprise product marketing, cybersecurity, SaaS, or Security Operations.
• Proven ability to create and deliver high-impact messaging and marketing collateral.
• Strong written, verbal, and presentation skills with demonstrated experience building compelling slide decks.
• Specialized knowledge in network security, cloud architecture, or related technical areas.
• BS/MS degree or equivalent in a STEM or Business field.

Responsibilities

• Go-To-Market Strategy: Develop and execute the GTM strategy encompassing positioning, packaging, marketing campaign tactics, pipeline generation, and solutions selling.
• Messaging & Content: Create compelling product collateral and messaging that addresses customer challenges and drives solutions adoption.
• Product Management Collaboration: Work closely with product management to synthesize technical outputs into clear, impactful value propositions.
• Product Launches: Plan and coordinate with cross-functional teams to launch new products and releases successfully.
• Sales Enablement: Support customer-facing teams with sales tools, messaging, training materials, and collaboration on corporate and field marketing campaigns.

Skills

GTM strategy

Content creation

Communication

Presentation skills

Enterprise product marketing

Education

BS/MS in STEM or Business

Job description

About Zscaler

Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world's largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

The Role

We're looking for a Sr. Product Marketing Manager to join Zscaler's core product marketing team to support Zscaler Private Access (ZPA). This role reports to the Director, Product Marketing for the ZPA team. In this role, you will be a key driver in sharing our story in compelling and expressive ways. You will collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader (like this role is a hybrid role based in San Jose, CA).

What you'll do (Role Expectations)

• Go-To-Market Strategy: Develop and execute the GTM strategy encompassing positioning, packaging, marketing campaign tactics, pipeline generation, and solutions selling.
• Messaging & Content: Create compelling product collateral and messaging that addresses customer challenges and drives solutions adoption.
• Product Management Collaboration: Work closely with product management to synthesize technical outputs into clear, impactful value propositions.
• Product Launches: Plan and coordinate with cross-functional teams to launch new products and releases successfully.
• Sales Enablement : Support customer-facing teams with sales tools, messaging, training materials, and collaboration on corporate and field marketing campaigns.

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback-knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
• You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.

What We're Looking for (Minimum Qualifications)

• Experience: 7+ years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations.
• Content Creation: Proven ability to create and deliver high-impact messaging and marketing collateral.
• Communication: Strong written, verbal, and presentation skills with demonstrated experience building compelling slide decks.
• Domain Expertise: Specialized knowledge in network security, cloud architecture, or related technical areas.
• Education: BS/MS degree or equivalent in a STEM or Business field.

What Will Make You Stand Out (Preferred Qualifications)

• Deep understanding of enterprise security trends, security operations challenges, and managed security services.
• Demonstrated success in launching and scaling