SENIOR PRODUCT MARKETING MANAGER (REMOTE IN CALIFORNIA)

Rocket Lawyer; San Francisco (CA); Remote; USD 124,000; Full time

Job summary

Rocket Lawyer seeks a Senior Product Marketing Manager to enhance its product offerings and drive customer engagement. This key role requires strategic thinking, creativity, and a track record of successful program execution in a collaborative environment. Join a mission-driven team passionate about making law accessible to everyone.

Benefits

Comprehensive health plans

Unlimited PTO

Competitive salary packages

Life insurance

Disability benefits

401k program with Company Match

Fertility Assistance and Planning options

Qualifications

• 7+ years of experience in product marketing, especially in B2B SaaS.
• Understanding of generative AI and customer journeys.
• Experience in launching new products and driving results.

Responsibilities

• Develop product vision and messaging for the product portfolio.
• Translate customer insights into marketing strategies and messaging.
• Collaborate with Product Management and Engineering on product roadmaps.

Skills

Collaboration

Data Analysis

Customer Empathy

Market Research

Communication

Education

Bachelors degree in Marketing, Business or related field

MBA preferred

Job description

Senior Product Marketing Manager (Remote in California)

Senior Product Marketing Manager (Remote in California)

20 hours ago Be among the first 25 applicants

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About Your Role

At Rocket Lawyer, we believe the law should be accessible to everyone. As a Senior Product Marketing Manager, you’ll play a key role in shaping the narrative for all our product offerings, ensuring our products and packaging resonate with our target customer. You will have a strong understanding of AI technologies, market trends, and customer needs combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention. This is a highly visible and impactful role, partnering closely with cross-functional teams including Product, Growth, Design, Data Science, and senior leadership.

You’ll join a collaborative, mission-driven marketing team that thrives on creativity, experimentation, and customer empathy. We value diverse backgrounds and perspectives and believe they’re essential for delivering experiences that truly resonate with our customers. This role is ideal for someone who’s both a strategic thinker and a hands-on doer, comfortable with data, design conversations, and driving experiments that lead to measurable impact.

How You Will Make a Difference Day To Day

• Develop and articulate a compelling product vision, positioning, and messaging for our product portfolio, establishing differentiation in the market.
• Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
• Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
• Champion the customer perspective throughout product development and marketing efforts.
• Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
• Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
• Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
• Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
• Foster a culture of inclusion and customer empathy within cross-functional teams.
• Present clear insights, updates, and recommendations to senior leadership.

What You’ll Need

• Bachelors degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
• Background in launching new products, supporting integrated marketing campaigns, and delivering impactful engagement experiences and programs.
• Understanding of generative AI and how it can enhance customer experiences.
• Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data.
• Proven track record of driving results through experimentation and data-informed decision making.
• Deep understanding of customer journeys, with a specific focus on engagement and retention.
• Experience leading customer research efforts and synthesizing insights into actionable plans.
• Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
• Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
• A plus if you have :
• Familiarity with legal tech or other regulated industries.
• Experience working with tools like Figma, FullStory, Pendo, or similar.
• Experience marketing AI / ML platforms, tools, or solutions to small businesses or consumers.

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process

• Role Assessment(s)
• Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to [e-mail] .

Compensation

Base salary range by location :

• California (outside of San Francisco Bay Area) and Colorado : $131,475 - $158,115
• Utah, Arizona, and North Carolina : $123,741 - $148,814

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

123,741—$180,000 USD

By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Law Practice

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Senior Product Marketing Manager • San Francisco, CA, United States