Senior Product Marketing Manager, Real Assets & AI GTM

Juniper Square; Seattle (WA); On-site; USD 115,000 - 215,000; Full time

Benefits offered by this job

Health/dental/vision insurance

Life insurance

Mental wellness support

Family growth support

Flexible time off

Paid family and medical leave

Retirement savings plans

Home office stipend

Professional development stipend

Job summary

Juniper Square is seeking a Senior Product Marketing Manager, Real Assets to own messaging, positioning, and enablement that move real assets deals forward, from initial conversations to competitive evaluations. You’ll become the internal expert on how CRE buyers buy and what drives their decisions, translating insights into persona-specific narratives and content.

You will report to the Head of Product Marketing and partner closely with Sales, Demand Gen, and Product to drive pipeline and

Qualifications

• 3+ years in commercial real estate or real assets ecosystem.
• Experience in B2B product marketing or GTM strategy is advantageous.
• AI fluency: experience using LLMs and AI tools.

Responsibilities

• Define real assets strategy, positioning, and messaging for CRE buyer groups.
• Co-create collateral to win real assets deals: briefs, ROI narratives, battlecards, decks.
• Conduct voice-of-customer research and competitive intelligence for real assets.
• Build AI-native workflows to accelerate messaging and enablement assets.
• Partner with Demand Gen and Product to align messaging with go-to-market.

Skills

Real assets experience

B2B product marketing

AI fluency

Communication skills

Tools

AI tools

Job description

Juniper Square is seeking a Senior Product Marketing Manager, Real Assets to own messaging, positioning, and enablement that move real assets deals forward, from initial conversations to competitive evaluations. You’ll become the internal expert on how CRE buyers buy and what drives their decisions, translating insights into persona-specific narratives and content.

You will report to the Head of Product Marketing and partner closely with Sales, Demand Gen, and Product to drive pipeline and