Senior Product Marketing Manager — Pathology AI Growth

Proscia Inc.; Philadelphia (Philadelphia County); On-site; USD 120,000 - 150,000; Full time

Job summary

Proscia is entering its next phase of growth in clinical digital pathology. With Best in KLAS recognition, a strong customer base across leading laboratories and health systems, and the rapid evolution of our AI-native platform, we have meaningful momentum in the market.

Now we’re looking for a Senior Product Marketing Manager to help turn that momentum into even broader adoption and enduring market leadership.

Qualifications

• 5+ years of experience in B2B software marketing in product marketing or another strategic GTM function.
• Experience in the healthcare or diagnostics market.
• Experience supporting complex, multi-stakeholder sales cycles.
• Product-obsessed and technically engaged. You use the product and dig into the tech before crafting a single message.
• Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

Responsibilities

• Own the product narrative. Refine the ICP and buyer personas, and evolve the canonical positioning, messaging, claims, proof, and competitive story for this vertical.
• Translate technical complexity into a clear customer value proposition without flattening how the product works.
• Help Sales win. Build pitch narratives, sales plays, proof, and competitive guidance that help sellers lead with the customer's industry problem.
• Lead launches end to end. Bring Product, Sales, Demand Gen, Comms, and other teams around one launch strategy with clear readiness criteria and measurable outcomes.
• Get close to the product. Work deeply with Product and Engineering, and communicate credibly with pathologists, laboratory leaders, IT stakeholders, and executives.
• Partner with Demand Generation to create demand. Translate positioning into campaigns, programs, and content that build awareness and pipeline.

Skills

B2B software marketing

Healthcare market

AI tools

Cross-functional collaboration

Messaging

Stakeholder influence

Job description

Proscia is entering its next phase of growth in clinical digital pathology. With Best in KLAS recognition, a strong customer base across leading laboratories and health systems, and the rapid evolution of our AI-native platform, we have meaningful momentum in the market.

Now we’re looking for a Senior Product Marketing Manager to help turn that momentum into even broader adoption and enduring market leadership.