Senior Product Marketing Manager, Navan Expense

Navan; United States; On-site; USD 140,000 - 200,000; Full time

Job summary

Navan is seeking a Senior Product Marketing Manager to lead Navan Expense messaging and GTM programs for finance teams and employees. You will translate customer insights and product capabilities into clear positioning, campaigns, and cross-functional collaboration with Product, Marketing, Sales, and Legal to drive awareness and growth.

You will own the customer journey, develop playbooks for Sales and Customer Success, and build advocacy through references and partner programs.

Qualifications

• 5+ years of product marketing experience for B2B SaaS or technology products.
• Strong leadership skills with experience leading cross-functional work.
• Experience applying product-led growth (PLG) principles in onboarding and lifecycle messaging.
• Ability to translate customer needs into clear positioning and campaigns.
• Excellent English writing, storytelling, and verbal communication skills.

Responsibilities

• Own Navan Expense narrative: develop positioning, messaging, customer promises, and value propositions for stakeholders.
• Lead go-to-market programs: plan campaigns, define target audiences, coordinate cross-team execution.
• Conduct customer interviews, competitive research, win/loss analysis, and market listening; translate findings into recommendations.
• Connect customer insight to product decisions and share clear recommendations with Product and leadership.
• Shape messaging across web, lifecycle, in-product experiences, campaigns, and sales conversations.

Skills

Product marketing

Cross-functional leadership

PLG (product-led growth)

Storytelling & copywriting

Customer advocacy

Market research & analytics

Executive influencing

English writing

Job description

Navan brings business travel and expense management together in one platform. We’re looking for a Senior Product Marketing Manager to help finance teams and employees understand the value of Navan Expense and make managing business expenses simpler.

You will lead product marketing for Navan Expense, translating customer needs and product capabilities into clear positioning and campaigns that build awareness, support adoption, and drive growth. You’ll help ensure our story is consistent across customer and internal touchpoints.

This is a high-impact role with broad ownership. You’ll work closely with Product, Leadership, Marketing, Sales, Customer Success, Data, and Legal, bringing customer and market insight into how we communicate Navan Expense and support its growth.

What You’ll Do:

• Own the Navan Expense narrative: develop clear positioning, messaging, customer promise, and value propositions for finance leaders, accounting teams, travel managers, and employees.
• Lead go-to-market programs: plan campaigns and feature introductions, define target audiences, and coordinate execution across relevant channels and teams.
• Become an expert on customers and the market: conduct customer interviews, competitive research, win/loss analysis, and market listening. Translate findings into practical recommendations.
• Connect customer insight to product decisions: identify customer needs, objections, and opportunities, and share clear recommendations with Product and company leadership.
• Guide the customer journey: shape messaging across web, lifecycle, in-product experiences, campaigns, and sales conversations. Use research and performance signals to improve clarity and effectiveness.
• Enable Sales and Customer Success: create playbooks, talk tracks, competitive guidance, and collateral that help teams explain the product’s value.
• Build customer and partner advocacy: work with customer marketing and ecosystem teams to develop proof points, references, and relevant partner programs.
• Keep messaging clear and credible: collaborate with Product, Legal, Marketing, and external partners to ensure claims are accurate and appropriate for each audience and market.

What We’re Looking For:

• 5+ years of product marketing experience, including positioning, launches, and growth work for B2B SaaS or technology products.
• Strong leadership skills and experience leading cross-functional work.
• Experience in expense management, spend management, corporate cards, accounting or ERP software, business travel, or an adjacent fintech category is a strong advantage.
• Experience applying product-led growth (PLG) principles is an advantage, especially through onboarding, in-product education, lifecycle messaging, and product usage insights that help users reach value, improve activation, and support scalable adoption.
• A track record of turning complex products and workflows into clear, differentiated customer stories and measurable marketing outcomes.
• Understanding of finance workflows such as expense policy, receipt capture, approvals, reimbursements, reconciliation, and accounting-system connections.
• Excellent English writing, storytelling, copywriting, and verbal communication skills.
• Strong presentation skills and the ability to create narrative-driven materials for customers, executives, and cross-functional teams.
• Strong customer advocacy skills: you listen to customers, understand motivations and objections, and turn insights into useful recommendations.
• Comfort with qualitative and quantitative research, funnel metrics, experimentation, and using market signals to guide priorities.
• Practical fluency with AI tools to accelerate research and content workflows while maintaining a high quality bar.
• Demonstrated ability to influence senior stakeholders and deliver through complex cross-functional environments.

Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes against job qualifications for this role. All final decisions are made by human recruiters and hiring managers.

Human oversight:

Metaview does not automatically reject candidates or make final hiring decisions. Our recruiters and hiring managers review all outputs and make the final hiring decision regarding every application.

• Your rights: If you prefer to have your application reviewed without AI assistance, you may request a human evaluation by entering your email here. Your decision to do so will not affect how your candidacy is evaluated.

Please refer to our Candidate Privacy Notice for more information about our processing of personal data, and your rights.