Senior Product Marketing Manager: Narrative & Growth Lead

cardless; San Francisco (CA); On-site; USD 175,000 - 220,000; Full time

Benefits offered by this job

Equity

Health insurance

Catered lunches

Commuter benefit

Parental leave

Team events

PTO

Apple equipment

401k

Job summary

Cardless is hiring its first product marketing hire—a senior, hands-on PMM who will define how we talk about Cardless in the market and shape the narrative used by our sales team to land new customers. This is a hybrid role: you own brand narrative, positioning, and our website, with freedom to invest in blogs, social, and thought leadership, and you’ll lead our sales collateral.

You’ll align messaging for both enterprise buyers and end consumers, own the strategy end-to-end from site to deck,

Qualifications

• 5–8+ years in product marketing with ownership of positioning and messaging.
• Fintech/payments experience is a strong plus.
• Strong writer who can translate complex financial products for enterprise buyers and consumers.
• Hands-on IC role; no existing PMM team.
• Experience partnering with sales/partnerships to rebuild collateral.
• Ability to direct outside design resources for production-quality output.

Responsibilities

• Define Market Positioning against competitors and alternatives.
• Translate positioning for two audiences: enterprise partners and consumers.
• Track competitors and share insights with leadership.
• Provide outside-in feedback into roadmap discussions.
• Own website and brand narrative; ensure consistency across surfaces.
• Build and maintain core sales collateral for real conversations.
• Plan and execute go-to-market for new products/features and partnerships.
• Direct contract designers/agencies on assets.

Skills

Positioning & messaging

Two-audience fluency

Excellent writing

Content strategy

Sales collaboration

Production direction

Job description

Cardless is hiring its first product marketing hire—a senior, hands-on PMM who will define how we talk about Cardless in the market and shape the narrative used by our sales team to land new customers. This is a hybrid role: you own brand narrative, positioning, and our website, with freedom to invest in blogs, social, and thought leadership, and you’ll lead our sales collateral.

You’ll align messaging for both enterprise buyers and end consumers, own the strategy end-to-end from site to deck,