Senior Product Marketing Manager, Medical Workflow

Heartflow; San Francisco (CA); On-site; USD 155,000 - 202,000; Full time

Job summary

Heartflow seeks a Senior Product Marketing Manager to own positioning, messaging, and go-to-market for workflow capabilities of the Heartflow platform. You will translate clinical workflow capabilities into compelling value propositions for cardiologists, radiologists, and hospital admins, driving adoption across the organization.

The role requires 8+ years in product marketing within B2B SaaS/MedTech, with strong cross-functional collaboration, and experience launching products in regulated

Qualifications

• 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or similar regulated environments.
• Ability to translate workflow capabilities into clear value propositions for diverse stakeholders.
• Experience launching products in multi-stakeholder settings with sales enablement content.

Responsibilities

• Positioning and Messaging: Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into clinical and administrative workflows.
• Go-to-Market and Launches: Lead GTM planning and execution for new workflow features and platform enhancements; coordinate cross-functional teams to ensure consistent messaging.
• Sales and Field Enablement: Build and maintain sales tools, train sales and clinical teams, and support field deals as a subject matter expert.
• Skills & Experience: Demonstrated success launching products in complex, regulated environments with strong cross-functional collaboration and clear communication.

Skills

Product marketing

Cross-functional collaboration

Communication skills

Healthcare/Medtech domain knowledge

Job description

Heartflow seeks a Senior Product Marketing Manager to own positioning, messaging, and go-to-market for workflow capabilities of the Heartflow platform. You will translate clinical workflow capabilities into compelling value propositions for cardiologists, radiologists, and hospital admins, driving adoption across the organization.

The role requires 8+ years in product marketing within B2B SaaS/MedTech, with strong cross-functional collaboration, and experience launching products in regulated